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Calder reports on the unspoken messages sent via design in an article that is of note primarily because a significant segment of its readers are business people whose careers are not focused on design-related issues. Calder states that “good brand design mainly influences consumers on an unconscious level. . . . Establishing associations in the consumer’s mind that lead the consumer to recognize and interpret the brand without cognitive effort creates a perception that is consistent and supportive of the brand’s positioning concept. . . . the brand positioning of Coca-Cola for targeted consumers is something like this: Coca-Cola is a thirst-quenching cola with a refreshing taste that brings joy to everyone. . . . [in the Coca-Cola logo] The flowing ribbon . . . captures the dynamically changing quality of a fast-moving lifestyle. . . . The flowing Spenserian script of the name cues both timelessness and movement. This is reinforced by the dynamic contour ribbon that mimics the shape of the bottle laid on its side. The basic red color is celebratory.”
Bobby Calder. 2019. “Good Brand Design Appeals to Consumers on an Unconscious Level.” KelloggInsight, https://insight.kellogg.northwestern.edu/article/brand-design-unconsciou...
Wang and colleagues determined that humans sense magnetic fields. The researchers share that “Although many migrating and homing animals are sensitive to Earth’s magnetic field, most humans are not consciously aware of the geomagnetic stimuli that we encounter in everyday life. . . . We found two classes of ecologically-relevant rotations of Earth-strength magnetic fields that produce strong, specific and repeatable effects on human brainwave activity in the EEG alpha band (8-13 Hz); EEG discriminates in response to different geomagnetic field stimuli.”
Connie Wang, Isaac Hilburn, Daw-An Wu, Yuki Mizuhara, Christopher Couste, Jacob Abrahams, Sam Bernstein, Ayumu Matani, Shinsuke Shimojo, and Joseph Kirschvink. “Transduction of the Geomagnetic Field as Evidenced From Alpha-Bank Activity in the Human Brain.” eNeuro, in press, https://doi.org/10.1523/ENEURO.0483-18.2019
Henao and Marshall investigated changing needs for parking spaces. They found that their “study uses ethnographic methods—complemented with passenger surveys collected when driving for Uber and Lyft in the Denver, Colorado, region—to gather quantitative and qualitative data on ride-hailing and analyze the impacts of ride-hailing on parking, including changes in parking demand and parking as a reason to deter driving. The study also examines relationships between parking time and cost. . . . The results suggest that: i) ride-hailing is replacing driving trips and could reduce parking demand, particularly at land uses such as airports, event venues, restaurants, and bars; ii) parking stress [for example, related to the need to find a parking space] is a key reason respondents chose not to drive; and iii) respondents are generally willing to pay more for reduced parking time and distance. Conversely, parking supply, time, and cost can all influence travel behavior and ride-hailing use.” A little more than a quarter of the Uber/Lyft riders from whom data were collected indicated that they would have driven themselves to their destination and needed to park there if Uber/Lyft had not been available.
Alejandro Henao and Wesley Marshall. 2019. “The Impact of Ride Hailing on Parking (And Vice Versa).” The Journal of Transport and Land Use, vol. 12, no. 1, pp. 127-147, DOI: http://dx.doi.org/10.5198/jtlu.2019.1392
An interview with Alan Kingstone and Andrew Gallup sheds light on “how basic human behaviors differ between the real world and simulated environments.” They report that “By demonstrating that yawning is just as contagious within VR [virtual reality] as it is in traditional laboratory settings, we show that people are indeed responsive to imbedded social cues in VR.” In addition, Kingstone and Gallup found that the sites in which VR research is done influence the data collected: “The fact that the mere presence of another person in real-life [in the physical room where people are wearing VR goggles, for instance] can dramatically alter behavioural responses in VR has profound implications for the use of this technology in psychological and cognitive science. . . . this study suggests that subtle features of the testing environment can have a big impact on even simple and reflexive responses such as contagious yawning.”
“Experiments in Different ‘Worlds’.” 2019. Observer, vol. 32, no. 3, p. 45.
Chambers, Robertson, and Baker reviewed published studies of the various effects of using sit-stand desks (SSDs). They integrated research findings related to “behavior (e.g. time sitting and standing), physiological, work performance, psychological, discomfort, and posture. . . . We conclude that SSDs effectively change behaviors, but these changes only mildly effect health outcomes. SSDs seem most effective for discomfort and least for productivity. . . . Twenty-one of the studies included productivity outcomes, and only 8% found significant differences between sitting and standing or sitting and combination of sitting and standing. Four of the studies with significant differences in productivity reported that standing was superior to sitting . . . while two favored sitting. . . Additionally, others have found that standing did not reduce performance and resulted in improved mouse function. . . . modest cardiometabolic health benefits were noted when using SSDs. Generally, SSDs did not reduce work performance or improve psychological health. SSDs were most effective at reducing discomfort.”
April Chambers, Michelle Robertson, and Nancy Baker. 2019. “The Effect of Sit-Stand Desks on Office Worker Behavioral and Health Outcomes: A Scoping Review.” Applied Ergonomics, vol. 78, pp. 37-53, https://doi.org/10.1016/j.apergo.2019.01.015
Meier and his team have confirmed one of the repercussions of being in an area that feels spacious. The investigators found that “To assess the reliability of findings showing that an expansive driver seat space predicts parking violations, we replicated an original field study in a geographically and socio-culturally different location and included an additional covariate. After controlling for car length, brand status, and car price, driver seat space remained a positive predictor of illegal parking. This suggests that the spatial design of vehicle cockpits may indeed have an influence on driver behaviour . . . We replicate evidence showing that increasing physical space surrounding the driver relates to an increased probability of parking violations.”
Felix Meier, Markus Schobel, and Markus Feufel. 2018. “Does Size Matter? Spacious Car Cockpits May Increase the Probability of Parking Violations.” Ergonomics, vol. 61, no. 12, pp. 1613-1618, https://doi.org/10.1080/00140139.2018.1503727
Design can influence mood; work by Engelmann and colleagues indicates that mood and trusting others are linked. The researchers found that “Negative affect [mood] reduced trust, suppressed trust-specific activity in the left temporoparietal junction (TPJ) . . . . Incidental aversive affect is a ubiquitous phenomenon that pervades many aspects of human behavior and human social interaction. Here, we investigated the behavioral and neural impact of incidental affect [mood] on trust decisions. We used an experimental technique that establishes aversive affect by inducing a prolonged expectation of unpredictable and aversive tactile stimulation. . . . [which] significantly increased autonomic arousal during both social and NS [nonsocial] decision-making and was associated with consistent self-reports of the experience of aversive affect [mood]. We observed that aversive affect significantly reduced participants’ trust in their partners. . . . this result is consistent with a recent behavioral study that showed that acute stress reduces trust.” These effects of bad mood on trusting others were found even when the situation that generated that bad mood, for example, something in a physical environment, was unrelated to whomever potentially might have been trusted.
Jan Engelmann, Friederike Meyer, Christian Ruff, and Ernst Fehr. 2019. “The Neural Circuitry of Affect-Induced Distortions of Trust.” Science Advances, vol. 5, no. 3, article 3413, DOI: 10.1126/sciadv.aau3413
Researchers at Boston University have developed a new system for soundproofing spaces. A press release from Boston University reports that Zhang, Ghaffarivardavagh, Anderson, and Nikolajczyk determined that “Although noise-mitigating barricades, called sound baffles, can help drown out the whoosh of rush hour traffic or contain the symphony of music within concert hall walls, they are a clunky approach not well suited to situations where airflow is also critical. . . . the researchers argue that it’s quite possible to silence noise using an open, ringlike structure, created to mathematically perfect specifications, for cutting out sounds while maintaining airflow.” The ring is constructed from “a material with unusual and unnatural properties (known as a metamaterial’.” The team reports that “The basic premise is that the metamaterial needs to be shaped in such a way that it sends incoming sounds back to where they came from. . . . Zhang says the possibilities are endless, since the noise mitigation method can be customized to suit nearly any environment: ‘The idea is that we can now mathematically design an object that can block the sounds of anything,’ she says.’” More details about this soundscaping breakthrough are available at the web address noted below.
Kat McAlpine. 2019. “Making the World a Lot Quieter.” Press release, Boston University, https://www.bu.edu/research/articles/researchers-develop-acoustic-metama...
Kapferer and Valette-Florence studied factors that encourage people to select luxury options. They learned from “luxury buyers from six countries, both mature and emerging, Asian and Western. . . . [that] self[-made]-success leads to a perception of luxury as a financial investment, whereas richness boosts the hedonistic [self-indulgent, pleasure related] function of luxury.”
Jean-Noel Kapferer and Pierre Valette-Florence. “How Self-Success Drives Luxury Demand: An Integrated Model of Luxury Growth and Country Comparisons.” Journal of Business Research, in press, https://doi.org/10.1016/j.jbusres.2019.02.002
Negami and colleagues investigated the psychological repercussions of urban design. Their published study indicates that “the urban environment has great potential to shape residents’ experiences and social interactions, as well as to mitigate social isolation by promoting trust and sociability. The current study examines the effects of urban design interventions, such as colorful crosswalks and greenery, on participants’ mental well-being, sociability and feelings of environmental stewardship. Participants were led on walks of Vancouver’s West End neighborhood, stopping at six sites . . . [participants] indicate[d] their emotional response to and perception of the environment using a smartphone application. Spaces with greenery and spaces with a colorful, community-driven urban intervention were associated with higher levels of happiness, trust [of strangers], [environmental] stewardship and attraction to the sites than their more standard comparison sites. Our findings demonstrate that simple urban design interventions can increase subjective well-being and sociability among city residents.”
Hanna Negami, Robin Mazumder, Mitchell Reardon, and Colin Ellard. “Field Analysis of Psychological Effects of Urban Design: A Case Study in Vancouver.” Cities and Health, in press, https://doi.org/10.1080/23748834.2018.1548257