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Both designers and their clients are finding it more and more important to base design decisions on rigorous research into how people relate to the man-made and natural worlds. Investments in human resources, materials, real estate, and tooling are rapidly becoming more expensive. Research Design Connections supplies the knowledge resources design professionals need to develop exceptional places and objects, valued by both clients and users. It can show you how to use what scientists have learned about our experience of design to create places in which people flourish and to craft objects humans cherish. Using insights derived from objective, unbiased research to inform design decisions creates a competitive advantage that increases the perceived value of design services.
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