Research Conversations


Cognitive scientists have thoroughly researched how the design of reach-out-and-touch-the-merchandise stores can boost sales; what they’ve learned can propel a retailer to success.   


Scientists have learned a lot about how symmetry, complexity, line, harmony, balance and other design fundamentals influence human thoughts and behaviors as well as how to best use these design elements in practice.

Ceiling Texture

Our skin is our largest sense organ and researchers have determined that our tactile experiences have a big influence on our mental and physical wellbeing.  Applying science-based insights on tactile experiences makes desired design-related outcomes more likely.

For many decades, neuroscientists have been investigating the fundamental needs that motivate humans to do the things they do.  Design that reflects what scientists have learned about what drives human behaviors makes lives better.

PlaceCoach News Briefs


Workers are clear about what they want


User journeys lead to memories

New technology, new benefits

Optimizing human performance of cognitively demanding tasks

Resources and security have important effects

Varied settings, varied results

Plants are a plus! 

Design at Work


Greeley Square Park in Manhattan makes visitors feel comfortable, mentally and physically.