Research Conversations


Neuroscientists have thoroughly investigated the wellbeing- and revenue-related implications of retail design choices.  The products of their analyses can be applied to boost sales in reach-out-and-touch-the-merchandise stores and online.

Ceiling Texture

What’s overhead often gets less attention than the other surfaces that surround us indoors—but neuroscience indicates that ceilings are key drivers of welfare and wellbeing. Applying neuroscience research on ceilings increases the likelihood that space users achieve individual and organizational objectives.


Optimum stimulation level (OSL) intrigues neuroscientists, so they frequently study this mental energy-related factor.  Designers who apply neuroscience research on OSL develop settings where people live the lives they’ve planned and perform professionally to their full potential.

Wood is the natural material whose use has been most extensively researched by neuroscientists.  They've learned a great deal about how our thoughts and behaviors are affected by wooden surfaces.

PlaceCoach News Briefs


Elevating wellbeing and performance

Outcomes vary by product type

Influences on mental and physical health

Warmer is not better

Effects on cognitive performance

Implications for complex tasks

Evoking dynamic mental images

Book Reviews

Design at Work


Being in London’s Design Museum is a mentally refreshing, positive experience.