Research Conversations


Most of us are breathing most of the time.  The characteristics of the air that we pull into our lungs have implications for our mental wellbeing as well as our physical condition.  In this article, we’ll review how scents, ventilation, and temperature influence human lives.


Neuroscience research indicates that three interrelated factors have particularly important effects on design-related expectations and experiences.  They are users’ subjective interpretations of their experiences, nonverbal messages sent via design (especially those related to user control), and primary sensory “episodes” developed.


Where we are on the planet affects both the physical and cultural/social conditions we are experiencing.  Latitude, altitude, culture, language, and a range of other place-based factors influence how our minds process the information they receive.  We review geography-based, design-related issues uncovered by neuroscientists.

Several design-related research studies published since the beginning of 2017 deliver significant cognitive science-based insights that can enhance retail experiences—and sales.

PlaceCoach News Briefs


Light levels affects types of products preferred


A handy system for assessing places and things

Happiness is more likely in certain sorts of places

Controlling without disrupting seems best

Excited? Calm? Which is best?

Ventilation and wellbeing tightly linked

Some options are clearly better than others

Casting doubt on a universal system

Book Reviews


Information that matters for people who care about light, wherever it is

Design at Work


Temppeliaukio Church in Helsinki, designed by architect brothers Timo and Tuomo Suomalainen and consecrated in 1969, is a majestic, otherworldly space.