Scientists have learned a lot about how symmetry, complexity, line, harmony, balance and other design fundamentals influence human thoughts and behaviors as well as how to best use these design elements in practice.
Our skin is our largest sense organ and researchers have determined that our tactile experiences have a big influence on our mental and physical wellbeing. Applying science-based insights on tactile experiences makes desired design-related outcomes more likely.
For many decades, neuroscientists have been investigating the fundamental needs that motivate humans to do the things they do. Design that reflects what scientists have learned about what drives human behaviors makes lives better.