Eum, Dolbier, and Rangel’s work indicates the important of actively designing what people see through their peripheral vision. The researchers “studied the role of peripheral visual information on the choice process and on attentional choice biases. . . . participants. . . made binary choices between food items that were displayed in marked screen ‘shelves’ in two conditions: (a) where both items were displayed, and (b) where items were displayed only when participants fixated within their shelves. We found that removing the nonfixated option approximately doubled the size of the attentional biases. The results show that peripheral visual information is crucial in facilitating good decisions and suggest that individuals might be influenceable by settings in which only one item is shown at a time, such as e-commerce.”
Brenden Eum, Stephanie Dolbier, and Antonio Rangel. “Peripheral Visual Information Halves Attentional Choice Biases.” Psychological Science, in press, https://doi.org/10.1177/09567976231184878