Backstrom and Johansson studied consumer responses to being in stores, replicating a study they conducted in 2006.
The way that physical stores are designed continues to have a significant influence on the success of organizations selling objects and services. Shoppers' sensory, social, cultural and other experiences can be fine-tuned using research-based insights to achieve sales goals.
Harmony influences satisfaction
Romero and Biswas learned that to encourage consumption, healthier options should be placed to the left of unhealthier ones.
The way a store smells influences what shoppers do
Lee and colleagues investigated the psychological implications of presenting images in full color or in black-and-white.
Calienes and colleagues studied the design of stores that appeal to Millennials.
Soderlund has identified good reasons for making sure retail employees are visible to shoppers.
Tidying shifts shopper behavior
Surface and light color influence opinions of retail spaces