Music selection can encourage the purchase of particular sorts of goods.
Digital displays are more effective in some retail environments than others.
Shoppers’ physical, emotional, and cognitive responses to retail environments influence whether merchandise and services are sold, or not. Design can make sales-inducing experiences more likely.
Pricing and designing in tandem
In an article in the International Journal of Trade and Global Markets, Chatterjee recommends using scents to support branding in commercial spaces.
Drawing conclusions based on social density
Physical stores continue to add value.
Professors at Wharton report that physical stores have advantages that electronic ones do not; savvy designers will create spaces that support these benefits.
Insightful new research on how scenting influences selling
Debenedetti and colleagues researched emotional bonds people form to specific commercial spaces.