Knoeferle, Raus, and Vossen studied ties between in-store music tempo and whether shoppers felt crowded.
Retail roundup reaches conclusions
Research by Payne and his colleagues indicates the value of music in service environments.
Can the number of beats per minute (i.e., the tempo) of music being played influence perceptions of crowding in stores?
Sevilla and Townsend investigated links between retail sales and “’product-to-space ratio’ - how much [retail] space is dedicated to the presentation of each item.”
Lowe and Ramanathan investigated the consequences of acoustic reverberation in retail spaces.
Sometimes yes, sometimes no
Consistency matters, a lot
Use islands not aisles
Work by Giebelhausen and colleagues indicates that there’s value in building support for charitable activities into retail spaces.