Shoppers’ physical, emotional, and cognitive responses to retail environments influence whether m
Pricing and designing in tandem
In an article in the International Journal of Trade and Global Markets, Chatterjee recom
Drawing conclusions based on social density
Physical stores continue to add value.
Professors at Wharton report that physical stores have advantages that electronic ones do not; sa
Insightful new research on how scenting influences selling
Debenedetti and colleagues researched emotional bonds people form to specific commercial spaces.
Remodeling influence sales - learning more
Detelina Marinova and Donald Lund investigated the most effective resource allocation for online