Hadi and Block investigated the effects of comfortable and uncomfortable temperatures on decision making.
Dong, Huang, Labroo link sounds heard and choices made.
Imschloss and Kuehnl’s findings, consistent with previous research, indicate how important consistency in sensory experiences can be.
Dennis and colleagues investigated links between gender and shopping style and their findings have implications for retail design when it is more likely that a particular gender will shop at a particular website/location/etc.
Helm and colleagues’ research indicates that consumers still value the experience of visiting physical stores.
Kwon and Kim investigated how soundscapes influenced attention to various design elements in coffee shops.
Cognitive scientists have thoroughly researched how the design of reach-out-and-touch-the-merchandise stores can boost sales; what they’ve learned can propel a retailer to success.
More nuanced insights
Plants are a plus!
Visual warmth and perceived intimacy linked