Retail Store

Blut and Iyer investigated the implications of retail crowding.

Links to temperatures and sales

Douce and Adams studied combined sensory experiences in retail environments. 

Gonzalez, Meyer, and Toldos identified links between gender and responses to online retail displays.

Cowan and colleagues investigated the use of virtual reality while selling something. 

Weingarten and Goodman’s research provides more nuanced insights into experiential consumption. 

Barhorst and colleagues evaluated how use of augmented reality (AR) by retailors influences shopping experiences.

Meissner and colleagues studied decision-making in virtual reality environments; their findings can be applied by anyone conducting research in virtual places or developing virtual retail spaces, for example.

Cho and Suh studied the implications of use of combinations of particular colors in retail environments. 

Neuroscientists have thoroughly investigated the wellbeing- and revenue-related implications of retail design choices.  The products of their analyses can be applied to boost sales in reach-out-and-touch-the-merchandise stores and online.