Research by Payne and his colleagues indicates the value of music in service environments.
Can the number of beats per minute (i.e., the tempo) of music being played influence perceptions
Sevilla and Townsend investigated links between retail sales and “’product-to-space ratio’ - how
Lowe and Ramanathan investigated the consequences of acoustic reverberation in retail spaces.
Sometimes yes, sometimes no
Consistency matters, a lot
Use islands not aisles
Work by Giebelhausen and colleagues indicates that there’s value in building support for charitab
Backstrom and Johansson studied consumer responses to being in stores, replicating a study they c
The way that physical stores are designed continues to have a significant influence on the succe