Retail Store

Hadi and Block investigated the effects of comfortable and uncomfortable temperatures on decision making. 

Imschloss and Kuehnl’s findings, consistent with previous research, indicate how important consistency in sensory experiences can be. 

Helm and colleagues’ research indicates that consumers still value the experience of visiting physical stores. 

Cognitive scientists have thoroughly researched how the design of reach-out-and-touch-the-merchandise stores can boost sales; what they’ve learned can propel a retailer to success.   
 

Plants are a plus!