Sounds and Smells
Phonetics matter, a lot
Phonetics matter, a lot
Naletelich and colleagues studied the different effects of representational and abstract images on consumer thoughts regarding products.
Ross, Bolton, and Meloy studied the design of successful secondhand stores, it is possible that their findings can be extended to other situations.
Sales implications
Puligadda and VanBergen studied acoustic logos.
Benefits of some views in
Design can nurture wellbeing boosting retail experiences. Neuroscientists have established how design can meaningfully encourage sales in physical stores and online, all while elevating buyer and seller quality-of-life.
. . . and boosting purchases
Erraiaa and teammates evaluated the importance of aligning scents experienced in a store with brand image.
Intriguing links