Luxury goods sales influenced
Roozen investigated how views of a store influence decisions to enter it.
How does air temperature influence potential consumers willingness to pay for goods?
Benoit and colleagues investigated how product type influences responses to retail store options.
Temperature has implications
Hsieh and colleagues have found that the color of websites influences shopper opinions.
Several design-related research studies published since the beginning of 2017 deliver significant cognitive science-based insights that can enhance retail experiences—and sales.
Light levels affects types of products preferred
What is best? Abstract? Realistic? None at all?
How do middle aisles influence shopping behavior?