Traveling Through Underground Malls (07-07-21)
Zhang and Park assessed behavior in underground malls.
Zhang and Park assessed behavior in underground malls.
Zhang and colleagues probed the value of physical stores.
Otterbring and colleagues researched the implications of the physical distances between salespeople and customers.
Neuroscientists have determined how retail design can meaningfully increase sales in physical stores and online, all while elevating buyers' and sellers' lives.
Stress levels and ability to focus affected
A study published in the Journal of Marketing, written by Keh, Wang, and Yan, reports on effective retail display design; its findings are likely applicable more generally by retail designers.
Distance has consequences
What matters, when
Adding augmented reality experiences can increase sales.
Blut and Iyer investigated the implications of retail crowding.