Oh, Lee, Kim, and Choo investigated how people are influenced by restaurant art.
Visual complexity influences the apparent size of objects.
Yang and Aggarwal investigated how company size influences people’s expectations/evaluations of f
Guido and his team studied the effects of lighting color on purchases made.
Kechagia and Drichoutis probed the how scents smelled influence shoppers’ attitudes.
Van Gestel and colleagues wanted to confirm that people can be encouraged to eat healthier foods
Recent research indicates that decorating for religious holidays has a significant effect on clie
Sometimes, it’s desirable for customers to feel crowded in a store, and retail spaces can be size
Knoeferle, Raus, and Vossen studied ties between in-store music tempo and whether shoppers felt c
Retail roundup reaches conclusions