Sun, Men, and Purchases
Luxury goods sales influenced
Retail Store
Clothing Store Design (07-11-19)
Roozen investigated how views of a store influence decisions to enter it.
Temperature and Willingness to Pay (05-23-19)
How does air temperature influence potential consumers willingness to pay for goods?
Product Type and Store Options (05-02-19)
Benoit and colleagues investigated how product type influences responses to retail store options.
Temperature, Attention, Response
Temperature has implications
Colors and Online Shopping (04-10-19)
Hsieh and colleagues have found that the color of websites influences shopper opinions.
Recent Research Roundup: Retail Design-Related Studies to Boost Sales
Several design-related research studies published since the beginning of 2017 deliver significant cognitive science-based insights that can enhance retail experiences—and sales.
Lighting for Sales
Light levels affects types of products preferred
Art in Stores
What is best? Abstract? Realistic? None at all?
Designing in Middle Aisles (01-30-19)
How do middle aisles influence shopping behavior?
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