Imschloss and Kuehnl’s findings, consistent with previous research, indicate how important consistency in sensory experiences can be. They determined that “In retail environments, consumers commonly evaluate products while standing on some type of flooring and concurrently being exposed to music. . . . The results of an experiment in a real retail store reveal positive effects of multisensory congruent retail environments (e.g., soft music combined with soft flooring) on product evaluations. . . . .
Dennis and colleagues investigated links between gender and shopping style and their findings have implications for retail design when it is more likely that a particular gender will shop at a particular website/location/etc. The team determined that their “survey of shopping behavior across 11 countries indicate though that men and women are evolutionarily predisposed to different shopping styles. . . . Our results show that men’s and women’s shopping styles reflect their respective, evolutionarily determined, and societal roles as hunters and gatherers. . . .
Helm and colleagues’ research indicates that consumers still value the experience of visiting physical stores. The team found via “a content analysis of reader comments [US consumers] in response to articles featuring reports on large-scale store closures, and structured online consumer interviews. . . . many consumers lamenting the disappearance of physical retailers. Most expect negative consequences for themselves and society.
Kwon and Kim investigated how soundscapes influenced attention to various design elements in coff
Cognitive scientists have thoroughly researched how the design of reach-out-and-touch-the-merchan
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