Outcomes vary by product type
Laski and colleagues wanted to know more about how dynamic retail lighting could influence shopping behavior.
Pizzi and colleagues investigated the implications of experiencing retail environments physically and virtually.
Verhagen and teammates studied links between consumer in-store experiences and those they have online.
Coskun, Gupta, and Burpaz studied how in-store crowds and store neatness influence shoppers’ behaviors.
Mowrey, Parikh, and Gue investigated links between retail store layout and exposure to products for sale.
Scenting for appealing products
Park and Hadi evaluated links between cool temperatures and perceptions of luxury.
Li and colleagues investigated how crowding at malls influences routes travelled.