Reflecting Surfaces in Stores
Outcomes vary by product type
Retail Store
Dynamic Retail Lighting (03-24-20)
Laski and colleagues wanted to know more about how dynamic retail lighting could influence shopping behavior.
Virtual Reality, Physical Stores (03-05-20)
Pizzi and colleagues investigated the implications of experiencing retail environments physically and virtually.
In Person and Online Stores, Experiences Linked (03-03-20)
Verhagen and teammates studied links between consumer in-store experiences and those they have online.
Crowded, Messy Shopping (03-02-20)
Coskun, Gupta, and Burpaz studied how in-store crowds and store neatness influence shoppers’ behaviors.
Store Layout and Visual Experience (12-30-19)
Mowrey, Parikh, and Gue investigated links between retail store layout and exposure to products for sale.
Odors, Impressions, and Reactions
Scenting for appealing products
Pleasant Scents in Stores
Benefits quantified
Temperature and Luxury (10-11-19)
Park and Hadi evaluated links between cool temperatures and perceptions of luxury.
Crowding and Travel Routes (08-14-19)
Li and colleagues investigated how crowding at malls influences routes travelled.
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