Research indicates that people have situation-specific reactions to recycled water; reported findings are likely applicable in other contexts with other recycled materials. Gauvain and Harmon determined that “If people are educated on recycled water, they may come to agree it’s perfectly safe and tastes as good — or better — than their drinking water. . . . But that doesn’t mean they’re going to use recycled water — and it sure doesn’t mean they’ll drink it. And the reason lies in the word ‘disgust.’ . . .
Framework for Reaction to Place
Van Geert and Wagemans researched how image order and complexity are related to preference for images. They “explored which factors might contribute to aesthetic preferences for . . . images of a set of objects, or parts of objects, organized in a neatly or tidy way. . . Images high in order and high in complexity were perceived as more fascinating, whereas images high in order but low in complexity were perceived as more soothing. . . . In general, images of neatly organized compositions were perceived as pleasant to look at. . . .
Recently completed research confirms that humans are indeed fascinating creatures and that their sensory systems work in intriguing ways. Murugesu states that “The olfactory bulb, a structure at the very front of the brain, plays a vital role in our ability to smell. Or, at least, so we thought.
Integrating neuroscience research findings reveals that design-related experiences are processed
Design elements that make a difference
Gray and team have linked the perceived presence of different sorts of spirits to particular sorts of spaces—which provides interesting insights into how certain locations are thought about. The researchers determined that “Evil spirits are perceived to haunt houses and dense forests, whereas good spirits are perceived in expansive locations such as mountaintops.”
Maille and colleagues probed product “graspability.” The team reports that “People like graspable objects more when the objects are located on the dominant-hand side of their body or when the handles point toward their dominant-hand side. However, many products do not have handles or are not graspable (e.g., services, objects hanging on the wall). Can nongraspable products nevertheless benefit from the effects of appealing to viewers’ dominant hands?
Greer and team studied how music influences humans emotionally. They report that “Musical features related to dynamics [loudness], register, rhythm, and harmony were found to be particularly helpful in predicting these human [emotional] reactions.” In other words, particular aspects of music influence how we think and behave in certain ways.
Wang, Liao, Lyckvi, and Chen studied the different implications of using visual and auditory alarms. They determined via “data from two simulator studies . . . where the visual vs. the auditory modality was used to present the same type of advisory traffic information under the same driving scenarios. . . . that modality influences the drivers' behaviour patterns significantly. Visual information helps drivers to drive more accurately and efficiently, whereas auditory information supports quicker responses.
A research team lead by Marschallek studied links between the personality factor need for uniqueness and visual aesthetic sensitivity. The investigators asked study “participants to complete the German adaptation of the Need for Uniqueness scale (NfU-G) and the Visual Aesthetic Sensitivity Test (VAST)—including the VAST-Revised (VAST-R). The NfU-G measures the need to set oneself apart from others, whereas the VAST(-R) tests the ability to identify the objective aesthetic goodness of a figural composition. . . .