Patterns in Choices (06-05-24)
Research by van Ittersum and colleagues indicates patterns in food selections that may be more generally applicable to situations involving healthy alternatives. The investigators report that “Across two studies, one study with purchase data from a brick-and-mortar supermarket and one online experimental study, we empirically demonstrate that the relative healthiness of an initial product choice is indeed inversely related to the relative healthiness of the subsequent choice, regardless of the category of both products.