Galoni, Carpenter, and Rao investigated the sorts of choices people make when they are concerned about potentially catching a contagious disease. They determined “that contagious disease cues [such as hearing someone cough] can also elicit fear. Across four experiments and two large empirical data analyses of the presence of contagious disease on actual consumption behavior, we find that cues of contagious disease increase both fear and disgust, and these emotions together form a unique behavioral tendency with respect to consumer behavior.
Framework for Reaction to Place
Marks and Goldhagen circulated, via the Association for Neuroscience for Architecture (ANFA) mailing list, a report on ANFA’s last conference, held in 2018 in San Diego. They share that Alex Coburn (UC San Francisco School of Medicine) reported that “scaling architecture incrementally with fractally-inspired patterns of leaves and ocean waves corresponds with improved memory and mood. . . .
Xu and teammates conducted a multisensory analysis of how context influences impressions of chocolate ice cream eaten. They determined that “When ice cream was consumed in the café, it was associated with . . . a sweet taste/flavour. When consumed in the university study area, it was correlated with . . . cocoa and milky flavours. Consumption at the city bus stop was correlated with . . . roasted and bitter tastes/flavours. The laboratory environment was only correlated with the attributes . . . creamy flavour.
Redies and colleagues studied the qualities of images to learn which ones are most likely to be present in preferred images. They determined that “more saturated colors, correlates with positive ratings for valence [which ranged from pleasant to unpleasant]. . . . we obtained evidence from non-linear and linear analyses that affective pictures evoke emotions not only by what they show, but they also differ by how they show.”
Perlin and Li confirm that awe is linked to prosocial behavior. As they report “Awe is an emotional response to stimuli. . . . Curiously, awe has prosocial effects [encourages us to act in ways that benefit other people] despite often being elicited by nonsocial stimuli.” Awe can be inspired by phenomena that are large/vast, as well as by those that utilize rare materials or exhibit exquisite workmanship, for example.
Loneliness is increasing throughout society and nostalgia can counter the negative effects of feeling lonely; design decisions can support nostalgia. Abeyta, Routledge, and Kaslon report that “Loneliness is difficult to overcome, in part because it is associated with negative social cognitions and social motivations. . . . nostalgia, a positive emotional experience that involves reflecting on cherished memories, is a psychological resource that regulates these maladaptive intrapsychic tendencies associated with loneliness. We tested this hypothesis across 4 studies.”
Guo, Courtney, and Fischer collected information that confirms how interrelated our sensory experiences are. The team found that “physical properties are not always readily observable, and we often must rely on our knowledge of attributes such as weight, hardness, and slipperiness to guide our actions on familiar objects. . . . In a series of four visual search experiments, participants viewed arrays of everyday objects and were tasked with locating a specified object.
Row, Kim, and Nam used a novel approach to design smart cars. As they report, their “research was based on a petmorphic design approach, which defines design attributes assuming an intelligent device can interact like a pet dog. . . . we present a set of pet-dog behavioral traits (PBT) and their application in enhancing emotional interaction in smart cars.
A complex relationship, explained
Vertical beats horizontal