Researchers have found that initial sensory experiences color responses to future ones. Jain, Nayakankuppam, and Gaeth, in a study published in the Journal of Behavioral Decision Making,report that “Once a price is mentioned, that number serves as the basis for — or ‘anchors’ — all future discussions and decisions. But new research shows. . . anchoring even occurs in perceptual domains, like sight, sound, and touch. . . . [the researchers] conducted several studies involving different senses.
Design Process and Issues
Adams’ text is a useful to designers intrigued by the idea of exploring the implications of design decisions. He writes in his introduction that the chapters in his book “delve into the sociological, psychological, and historical reasons for our responses [to design]. I explored these issues as a designer, as I am not a neurologist, psychologist, or sociologist. What visual and conceptual cues resonate, and why? This was my constant question.”
Sean Adams. 2021. How Design Makes Us Think and Feel and Do Things. Princeton Architectural Press; Hudson, NY.
Bisson studied experiences in urban environments. Research completed indicated that “three levels of understanding of urban environments can be identified: a first level shared by all, a second one shared by social groups, and a last one related to the individual. These three-levels of the inhabitants’ definition of urban ambiance anchors enable us to question participation in urban planning.”
Scientists have, at this point, conducted many studies in virtual environments. They have determined that data collected in these spaces are consistent with those gathered in actual, physical places. If your resources permit virtual reality research, you can proceed with confidence if environments developed accurately recreate the real world.
Fokkinga, Desmet, and Hekkert assessed the dimensions of human experience of design.
A useful resource for better understanding a complex topic
Eilouti presents a system for integrating ergonomics concepts into place-design decisions that reflects many existing best practices.
Design researchers will find research recently published by Guilbeault, Baronchelli, and Centola (in Nature Communications) readily applicable.
Cox and colleagues’ work sheds new light on Stonehenge’s design and indicates the power of acoustic experiences.
Researchers have linked having an uncommon name to implementing uncommon strategies.