Much to productively ponder
Design Process and Issues
Cupchik, Van Erp, Cardoso, and Hekkert evaluated factors that influence human creativity. They found that “The interaction between intuitive (practice-based) and logical (theory-based) ways of thinking about creatively solving design problems is the focus of this project. . . . industrial design students were exposed to both intuitive and logical design approaches to resolving briefs during a 1-day workshop.
Intriguing reading, whatever your professional background
Collect more useful data
Sleboda and team’s work indicate how important word choices can be and their findings are likely applicable generally in designed situations. The group reports that they collected data as “Participants chose between one gourmet food gift basket without meat and dairy and another with meat and dairy. . . . the gourmet food gift basket without meat and dairy was less likely to be chosen when its label focused on its content (stating ‘vegan’ or ‘plant-based’) rather than on its benefits (stating ‘healthy’, ‘sustainable’ or both).
What does neuroscience have to say about the information that designers need before they begin a project? Plenty. It establishes topics that must be addressed as design solutions are developed.
Powerful, unique, insight-packed
Dai and colleagues studied how stereotypes influence product design. They found that “It is common that marketers design and position pretty products more to female consumers than to male consumers, suggesting they generally believe that females have a stronger preference than males for product form over function and apply this belief to their marketing practices. However, this research demonstrates that this belief is often inconsistent with actual preferences.
Lu and teammates investigated how being able to see people in an image of a destination/location influences opinions formed about that space. They share that “Consumers and marketers often post photos of experiential consumption online. . . . Six studies, including an analysis of field data (14,725 Instagram photos by a top travel influencer) and five controlled experiments, find that the presence (vs.
Required reading for people interested in humans at work