National Cultures

Experience, Personality and Noise (12-04-17)

Experience may influence how distracting it is to hear background noise.  Kou and team share that “Previous research has shown that background auditory distractors (music and sound/noise) have a more severe impact on introverts’ performances on complex cognitive tasks than extraverts (Dobbs, Furnham, & McClelland, 2011).”  The Kuo-led group partially replicated Dobbs and team’s study, with Chinese instead of English participants, finding that when “Chinese participants . . . carried out three cognitive tasks with the presence of Chinese pop songs, background office noise, and silence.

Color Names and Color Use (09-21-17)

Gibson and his team studied the how languages communicate color information.  They learned that “Across languages, from the hunter-gatherer Tsimane' people of the Amazon to students in Boston, warm colors are communicated more efficiently than cool colors. This cross-linguistic pattern reflects the color statistics of the world: Objects (what we talk about) are typically warm-colored, and backgrounds are cool-colored. Communicative needs also explain why the number of color terms varies across languages: Cultures vary in how useful color is.

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