National Cultures

Culture and Design (12-03-20)

Researchers studying gestures across cultures have identified similarities and differences in their use that are relevant to people designing systems interfaces and other places/objects to be used by people from varying cultures. Zhang, Gai, Wu, Liu, Oiu, Wang, and Wang’s work with people from the US and China is discussed in a Penn State press release:  “Imagine changing the TV channel with a wave of your hand or turning on the car radio with a twist of your wrist.  Freehand gesture-based interfaces in interactive systems are becoming more common. . . .

Language, Culture and Experience (11-30-20)

Research confirms that our experiences are influenced by language being spoken and culture. Gianola, Losin, and Llabre found, via a study published in Affective Science, that “the language a bilingual person speaks can affect their physical sensations, depending on the cultural association tied to each vernacular. . . . bilingual Hispanic/Latino participants . . . participate[d] in separate English and Spanish testing sessions. During both sessions, they received a pain-induction procedure, when an experimenter applied painful heat to their inner forearm.

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