The last place can be a good place
National culture affects room design desires
New research confirms that people from different national cultures vary in how they perceive their physical worlds. The specific findings of the study discussed here are not as important as the determination that cultural variations exist. A research team lead by Yoshiyuki Ueda of Kyoto University reports that “an ability to perceive differences between similar images depends on the cultural background of the viewer. Scientists have long recognized that the mental processes behind thinking and reasoning differ between people raised in Western and Eastern cultures.
Different places on the planet => different preferences
Think that the ways that cultures discuss colors don’t change or that all cultures speak about the color spectrum in the same way? Think again. An article in the Journal of Vision, reports that an analysis of color terms used by modern Japanese speakers determined that they utilized “the 11 basic color categories common to most modern industrialized cultures (red, green, blue, yellow, purple, pink, brown, orange, white, gray and black). . . .
Grenness’ work indicates the importance of aligning national culture and workplace design. He reports on research done with Telenor, a Norwegian firm. In Norway, an open-plan, flexible workplace, that reflected the country’s egalitarian social structure worked well. This was not the case in areas in Asia. Regarding the design of its offices outside Norway, Grenness reports that “Based on the interviews, it was fairly obvious that Telenor had not given the issue [of alignment with national culture] much thought. Its overall strategy was to copy the design of its head office in Norway .
Torelli and his colleagues researched links between preferred brands and culture.
Blending cultural symbols in a single space or object can cause tension.
How we sense and make sense of the environment around us—and how our brains work with information
Research continues to accumulate indicating that people from different cultures literally look at