Long-Term Orientation Cultures (08-03-23)
Harati and Talheim link long term orientation in national cultures to water scarcity in a region; LTO is relevant to design generally as it can be tied to an interest in material life and project ROI, for example. Researchers found “Across 82 countries, long-run water scarcity predicted long-term orientation. . . . cultures in water-scarce environments value thinking for the long term more and indulgence less. Hofstede (2001) defines long-term orientation as ‘the fostering of virtues oriented towards future rewards, in particular, perseverance and thrift’ (p. 359). . . .