Color - A Designer's Best Secret

Color Samples

Basic research on color is clear and the information can be readily applied by design professionals for practical ends.

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KNOW what cognitive scientists and other researchers in the social, design, and physical sciences have learned about how design affects human thoughts and behavior.

READ design-relevant info in concise articles—some covering a single study, others integrating info from several analyses into a topical report, all written in everyday language—no jargon.

BE more informed as you develop design solutions and new insights spark your creativity.

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