Retail Store

“Humanizing” Retail Displays (04-14-22)

Research by Londono and de Maya indicates how attentive we are to human-like design elements.  The duo share that “The current research focuses on how anthropomorphizing [providing them with human characteristics] retail cues such as dump bins influences consumer behavior. . . . Using eye-tracking technology in an ecological shopping environment, we tracked shoppers' gazes through the store and analyzed their visual attention. Results show that attaching anthropomorphic forms to dump bins positively affects attitudes toward the displayed products.

Carts and Sales (11-29-21)

Estes and Streicher’s work makes it clear that retail design and planning should support use of certain sorts of shopping carts.  The research duo reports that “Prior research on ergonomics indicates that standard shopping carts, which are pushed via a horizontal handlebar, are likely to activate arm extensor muscles. Prior research on arm muscle activation, in turn, suggests that arm extensor activation may elicit less purchasing than arm flexor activation. . . .

Scent in Stores (11-02-21)

De Groot evaluated how in-store scents influence shopping behavior.  He determined via data collected in “a second-hand clothing store [where study participants] could face one of three conditions: fresh linen scent (pleasant and semantically priming ‘clean clothing’ increasing the products' value), vanilla sandalwood scent (pleasant control odor), or regular store odor (odorless control). . . . .  that fresh linen scent almost doubled consumer spending vs. the odorless control and the pleasant control odor.

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