Sometimes yes, sometimes no
Consistency matters, a lot
Use islands not aisles
Work by Giebelhausen and colleagues indicates that there’s value in building support for charitable activities into retail spaces—for example: convenient spaces to place cash collection boxes near cash registers. The Giebelhausen lead team reports that “Checkout charity is a phenomenon whereby frontline employees (or self-service technologies) solicit charitable donations from customers during the payment process. . . .
Backstrom and Johansson studied consumer responses to being in stores, replicating a study they conducted in 2006. They investigated “consumers’ in-store experiences and their components, from both a consumer and retailer perspective. . . . we also examine how the role of the physical store has changed over the last decade. . . . consumers’ in-store experiences to a large extent are created by the same aspects today as ten years ago (e.g. personnel, layout, atmosphere).
The way that physical stores are designed continues to have a significant influence on the succe
Harmony influences satisfaction
Romero and Biswas learned that to encourage consumption, healthier options should be placed to the left of unhealthier ones. Their work determined that “displaying healthy items to the left (vs. right) of unhealthy items enhances preference for the healthy options. In addition, consumption volume of a healthy item (vis-à-vis an unhealthy item) is higher when it is placed to the left (vs. right) of the unhealthy item. We propose that a ‘healthy-left, unhealthy-right’ (vs.
The way a store smells influences what shoppers do
Lee and colleagues investigated the psychological implications of presenting images in full color