Retail Store

Store Layout and Visual Experience (12-30-19)

Mowrey, Parikh, and Gue investigated links between retail store layout and exposure to products for sale.  They report that “A retail store’s layout affects a shopper’s visual experience and correspondingly the time spent in the store, navigation through the aisles, and allocation of attention and money across departments and categories. We show that alternate rack layouts allow for more of a rack’s facing to appear in the shopper’s visual field. . . .

Crowding and Travel Routes (08-14-19)

Li and colleagues investigated how crowding at malls influences routes travelled.  They determined that “High crowdedness (evenly distributed between routes) does not impact wayfinding strategies or initial route choices. Navigators tend to avoid crowds by moving close to the boundaries of the environment in high crowdedness. . . . Participants were asked to locate a store inside the virtual building as efficiently as possible. . . .

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