Mowrey, Parikh, and Gue investigated links between retail store layout and exposure to products for sale. They report that “A retail store’s layout affects a shopper’s visual experience and correspondingly the time spent in the store, navigation through the aisles, and allocation of attention and money across departments and categories. We show that alternate rack layouts allow for more of a rack’s facing to appear in the shopper’s visual field. . . .
Scenting for appealing products
Park and Hadi evaluated links between cool temperatures and perceptions of luxury. They determined that “physical cold can indeed increase consumers’ perceptions of a product's status signaling and luxuriousness.
Li and colleagues investigated how crowding at malls influences routes travelled. They determined that “High crowdedness (evenly distributed between routes) does not impact wayfinding strategies or initial route choices. Navigators tend to avoid crowds by moving close to the boundaries of the environment in high crowdedness. . . . Participants were asked to locate a store inside the virtual building as efficiently as possible. . . .
Luxury goods sales influenced
Roozen investigated how views of a store influence decisions to enter it.
How does air temperature influence potential consumers willingness to pay for goods?
Benoit and colleagues investigated how product type influences responses to retail store options.
Temperature has implications