Preferences Over Time (04-11-23)
Aleem and Grzywacz studied how our aesthetic preferences change as time passes. They determined that “A handful of studies that have measured aesthetic preferences at multiple moments show that preferences may change in as little as two weeks. . . . we measured aesthetic preferences for different colored objects at six-time points, spanning a month. We found that aesthetic preferences were not stable and tended to drift stochastically [randomly] over time. Small statistically significant drifts occurred already after 20 min, and large ones happened after 2 weeks. . . .