design psychology

Researchers from the University of London have found that we may now be defining journey length not just in terms of miles/kilometers but also in terms of the battery life of our mobile phones.  Investigators, lead by Thomas Robinson, found during a study of London commuters that participants “viewed their daily trip in terms of the time and distance between charging points for mobile technology. ‘People no longer think about their destination being 10 km away or 10 stops on the tube. They think about it being 50 per cent of their battery away,’ said the study’s lead author, Dr.

Researchers from the Universidad Carlos III de Madrid, the University of Sussex, and University College London investigated how scents and sounds influence our perceptions of our bodies. The team found “that olfactory stimuli combined with auditory stimuli can change our perception of our body. . . . People feel thinner and lighter when exposed to the smell of lemon, while feeling heavier and more corpulent when they smell vanilla. . . . Through a device adapted to a pair of shoes . . . .

Haapakangas and colleagues studied the experience of moving into an activity-based workplace (ABW). Over an extended period, at multiple offices, they evaluated via survey data “the effects of moving into an ABW on satisfaction with communication, on social relations (i.e., social support and social community) and on work demands (i.e., quantitative demands, emotional demands and work pace) 3 months and 12 months after the relocation. . . . Satisfaction with communication and the sense of belonging to a community had decreased 3 and 12 months after the relocation.

How does music heard while dining influence the eating experience?  Reinoso-Carvalho and colleagues report that “two contrasting music tracks (positive vs negative emotion) were presented to consumers while tasting beer. . . . Participants liked the beer more, and rated it as tasting sweeter, when listening to music associated with positive emotion. The same beer was rated as more bitter, with higher alcohol content, and as having more body, when the participants listened to music associated with negative emotion.

Visual complexity is frequently studied, and previous research on this topic has been discussed several times in Research Design Connections.  A study conducted by Wang and team confirms the benefits of designing in moderate levels of visual complexity.  They learned that for web design “Product images with higher background complexity attract greater attention. . . . Higher background complexity distracts more attention away from the focal product. . . . Moderate background complexity can best promote product information processing. . . .