Ozboluk’s research findings are useful to anyone creating luxury experiences via design, at hotels, restaurants, or somewhere else. The investigator reports that “this paper investigates the nature of luxury within access-based consumption in the context of consumers’ accommodation experiences. A qualitative approach is adopted to uncover the circumstances that constitute luxury for consumers who use Airbnb Plus. The study found that luxury manifests itself in search of uniqueness and freedom. . . . consumers are seeking more immaterial forms of luxury in their vacations.”
Bazley, Cronqvist, and Mormann’s recent research provides additional evidence that the color red should be used cautiously. The investigators report in an article published in Management Science“thatusing the color red to represent financial data influences individuals’ risk preferences, expectations of future stock returns and trading decisions. The effects are not present in people who are colorblind, and they’re muted in China, where red represents prosperity. Other colors do not generate the same outcomes. . .
Which light is best? Houser and colleagues report that “light is still for vision, and lighting for visibility, visual comfort and visual amenity is as important as ever. Complementing the old is new awareness and responsibility for how light and lighting influence non-visual responses in humans. Circadian, neuroendocrine and neurobehavioural responses are important for human health and should be considered on-par with visual responses. This awareness leads toward lighting design solutions with increased contrast between day and night.
Hong and teammates studied adding nature sounds to outdoor spaces. Study participants wore a mixed-reality head-mounted display and saw a hologram of either a sparrow or a fountain or a loudspeaker while hearing birdsong or a stream. The researchers determined via data collected outdoors, near an expressway, that “both natural sounds significantly reduced the PLN [perceived loudness of the traffic noise] and enhanced the OSQ [overall sound quality]. . . . Analysis on the preferred signal-to-noise ratio (SNR), i.e.
Hvass and teammates investigated how lighting urban spaces influence perceptions of experiences there. They determined via a field study in public transportation waiting areas and a laboratory experiment (where one light zone simulated the same sort of waiting area and the other the surrounding urban space) that “participants perceived the atmosphere in the simulated waiting area as relaxed and private when luminance intensity was low.
Yu and colleagues probed the implications of names appearing in UPPERCASE or lowercase letters; their findings are useful to people developing signage, etc. The Yu-lead team determined via eight experiments that “consumers perceive brands that use all uppercase letters (‘uppercase brands’) as more premium than those that use all lowercase letters (‘lowercase brands’). . . . The effect is reversed for consumers who prefer subtle signals (‘inconspicuous consumers’) because these consumers are likely to perceive a conspicuous uppercase brand as gaudy. . .
Evidence continues to grow indicating that people who are depressed have different visual experiences than those who are not. Meuwese found that when “After viewing a stressful video, participants were randomly allocated to one of two conditions, in which they watched a video of a walk in either (1) natural, or (2) built surroundings. . . . In both experiments, participants with more (rather than less) depressive symptoms displayed more stress reduction after viewing nature rather than built settings. . . . People with more depressive symptoms benefited more from viewing nature. . .
Sui and colleagues have determined that different sorts of seated experiences influence our psychological wellbeing in varying ways, with, in general greater levels of sedentary behavior linked to lower wellbeing. The team reports that via a literature review they found that “most studies demonstrated a weak, detrimental association between indices of SB [sedentary behavior] and outcomes of hedonic well-being . . . device-based SB was either weakly and negatively related or unrelated to hedonic well-being outcomes. . . .
Sabiniewicz directed a research team that found that adding scents to virtual reality experiences may affect how pleasant they seem. The group determined via a project during which “participants were divided into three groups, including two experimental virtual reality (VR) environments [still scenes]: a rose garden, an orange basket, and a control condition. In each VR condition, participants were exposed to a rose odor, an orange odor, or no odor. . . Virtual scenarios tended to be remembered as more pleasant when presented with congruent odors [i.e., rose odor with the rose garden]. .
Physical and other concerns related to birthing suite design were studied by Carlsson, Larsson, and Jormfeldt. Their literature review reports “a need to create a space for childbirth underpinned by four aspects; a homely space, a spiritual space, a safe space, and a territorial space. . . . A homely space was characterized by a place where the woman didn´t have to adapt to the environment. . . . In essence, a homely space contributed to a feeling of being at home, a non-threatening, comfortable relaxing space for the women, which implied a sense of belonging. . . .