Associations identified between shapes and tastes can realistically be extended to other contexts. Investigators report that “We replicated the results of previous studies showing that round shapes are associated with sweet taste, whereas angular shapes are associated with sour and bitter tastes. . . . These results were consistent across cultures, when we compared participants from Taiwanese and Western (UK, US, Canada) cultures. Our findings highlight that perceived pleasantness and threat are culturally common factors involved in at least some crossmodal correspondences.”
Casner shares important insights into the occasionally baffling ways that humans’ fallible minds interact with the world that surrounds them. His neuroscience-based focus is on situations during which humans injure themselves, and sometimes others, primarily via everyday behaviors of some sort gone wrong. The material in this very readable text can be applied by people developing environments at varying scales, from places/objects to be used by one person to those utilized by groups. Suggestions for improvement shared by Casner are useful to designers with a wide range of skills and expe
Research by Naz and colleagues confirms that our experiences in real and comparable virtual worlds are fundamentally equivalent. They report that “The emotional response a person has to a living space is predominantly affected by light, color and texture as space-making elements. . . . we conducted a user study in a six-sided projected immersive display that utilized equivalent design attributes of brightness, color and texture in order to assess to which extent the emotional response in a simulated environment is affected by the same parameters affecting real environments. . .
Herd and Mehta set out to learn more about how to encourage creative thinking. They report that “Imagination visual mental imagery, a mental simulation process that involves imagining an end user interacting with an end product, has been proposed as an efficient strategy to incorporate end-user experiences during new product ideation. . . .
Nearby greenery has again been linked to mental wellbeing. Houlden and colleagues report that their “study was designed to examine whether the amount of greenspace within a radius of individuals’ homes was associated with mental wellbeing, testing the government guideline that greenspace should be available within 300m[eters] of homes. . . . [statistical analyses] revealed positive and statistically significant associations between the amount of greenspace and indicators of life satisfaction and worth. . .
Features of neighboring homes influence what we think about our own house. Kuhlmann investigated “whether the size of one’s home relative to others in their [resident’s] neighbourhood influences their housing satisfaction. . . . [and found] evidence that relative position matters. Those living in comparatively small houses are more likely to express dissatisfaction with their home than people living in units that are large relative to other houses in their neighbourhood cluster.”
Schmidt and colleagues wanted to learn more about how nonverbal messages influence how people think and behave. They “recorded participants' EEG brain responses while they played a risk game developed in our laboratory. . . . we predicted that cognitive control would be reduced in the helmet group [that is, people playing the game while wearing a bicycle helmet although they were not near a bicycle], indicated by reduced frontal midline theta power, and that this group would prefer riskier options in the risk game. . . .
Researchers studying beauty have found that math can be beautiful, just like landscapes and sonatas. A study by Steinerberger and Johnson, published in Cognition,reports that “average Americans can assess mathematical arguments for beauty just as they can pieces of art or music. The beauty they discerned about the math was not one-dimensional either: Using nine criteria for beauty — such as elegance, intricacy, universality, etc. — 300 individuals had better-than-chance agreement about the specific ways that four different [mathematical] proofs were beautiful. . . .
Ng and colleagues investigated the benefits tenants link to science parks; some benefits reported have design implications. The team, via an online survey completed by tenants in multiple science parks in the Netherlands, identified three types of science park tenants: “The three tenant types sought different benefits through different attributes. Commercially-orientated firms associated science park attributes as ways for being near customers. Mature science-based firms associated attributes with a wider range of benefits, such as image benefits, being near customers and other firms.
Li and colleagues investigated how crowding at malls influences routes travelled. They determined that “High crowdedness (evenly distributed between routes) does not impact wayfinding strategies or initial route choices. Navigators tend to avoid crowds by moving close to the boundaries of the environment in high crowdedness. . . . Participants were asked to locate a store inside the virtual building as efficiently as possible. . . .