Belanche and colleagues evaluated responses to robots providing services; their conclusions are can be applied to design robot waiters or robot concierges in workplaces, for example. The investigators report that their “study analyzes to what extent robots' perceived physical human-likeness, perceived competence, and perceived warmth affect customers' service value expectations and, subsequently, their loyalty intentions. . . . human-likeness positively affects four dimensions of service value expectations [functional, social, monetary, and emotional value].
Framework for Reaction to Place
Lim and colleagues evaluated how the design of healthcare facilities influences perceptions of teamwork. They “measured teamwork perceptions of staff members and patients at four primary care clinics providing team-based care. Visual access to staff workstations from both staff and patient perspectives was analyzed using VisualPower tool (version 21). . . .the visual relationships among staff members and those between staff members and patients have significant associations with overall perceptions of teamwork.
Sidhu and colleagues extended research findings previously derived with nonwords to English words. The group reports that “Sound symbolism refers to associations between language sounds (i.e., phonemes) and perceptual and/or semantic features. One example is the maluma/takete effect: an association between certain phonemes (e.g., /m/, /u/) and roundness [as, for example, with maluma], and others (e.g., /k/, /ɪ/) and spikiness [as, for instance, with takete]. While this association has been demonstrated in laboratory tasks with nonword stimuli. . . .
When a user believes they can control their design-based experiences, they feel comfortable, their mood and wellbeing are good, and their brain works effectively—both their mental and physical performance shine bright. Positive design choices can supply comfortable control—and neuroscience research details which options to offer.
More on how (and why) to awe
Another good reason to de-clutter
Four sorts of energy affected
Implications vary by group
Spence and Levitancontinue research into links between colors seen and taste experiences. They share that “For centuries, if not millennia, people have associated the basic tastes (e.g., sweet, bitter, salty, and sour) with specific colours. . . . [there] appear to be a surprisingly high degree of consistency regarding this crossmodal mapping. . . . the growing awareness of the robustness of colour–taste correspondences would currently seem to be of particular relevance to those working in the fields of design and multisensory experiential marketing. . . . Spence et al.
Xia and colleagues link feeling nostalgic and the purchase of new products. The research team reports that their “research investigates the motivational effect of nostalgia induced by aversive and threatening situations (e.g., COVID-19) on new product purchase intentions. . . . perceived COVID severity induces feelings of nostalgia and that heightened nostalgia boosts purchase intentions for new products. We replicate the effect with nostalgia triggered by a different threat (i.e., social unrest). . . .