Optimum stimulation level (OSL) intrigues neuroscientists, so they frequently study this mental e
Framework for Reaction to Place
Wood is the natural material whose use has been most extensively researched by neuroscientists.
Evoking dynamic mental images
Kohlova and Urban identified a link between green consumption and perceived social status. As they report, they “examine[d] whether a green profile of consumption affects the social status of consumers. . . . results corroborate the expected positive effect of a green profile of consumption on the social status of consumers [more green consumption, higher perceived social status]. . . . our results imply that the explicit monetary cost of green consumption is not a decisive factor conditioning the effect of green consumption on social status. . .
Chang and colleagues studied nature photos from around the world presented on social media. The team determined that “Humans may have evolved a need to connect with nature, and nature provides substantial cultural and social values to humans. . . . We lack answers to fundamental questions: how do humans experience nature in different contexts (daily routines, fun activities, weddings, honeymoons, other celebrations, and vacations) and how do nature experiences differ across countries?
Organizations concerned about the wellbeing of their members now have another issue to consider. Cornil, Gomez, and Vasiljevic report that “At work, at school, at the gym club or even at home, consumers often face challenging situations in which they are motivated to perform their best. . . . activating [triggering thoughts of] performance goals, whether in cognitive or physical domains, leads to an increase in consumption of high-calorie foods at the expense of good nutrition.
Usrey and colleagues investigated how being described as environmental responsible influences perceptions of product effectiveness. Their work focuses on “the performance liability associated with green products, in which consumers perceive them as being less effective.
Glass staircases are regularly found in an assortment of environments. Kim and Steinfeld investigated the safety of winding glass staircases: “The purpose of this study was to assess the safety of a winding glass stairway by observing the behavior of stair users. . . . Video observations were conducted in a retail store with a glass stairway (GS) and a shopping mall with a conventional stairway (CS). . . . On the glass stairway, more users glanced down at the treads (GS: 87% vs. CS: 59%); fewer users diverted their gaze away from the stairs (GS: 54% vs.
Neuroscience reveals that time spent in homelike settings boosts our welfare and wellbeing—with p
Verbal metaphors can often be linked in fundamental ways to physical experiences. Neuroscience s