Enhance Experience

Benefits of Nature-Based Experiences (03-27-20)

Weir reports on the findings of numerous studies that have established the psychological value of nature-based experiences.  The material related to experiencing nature while indoors have the widest applicability. Weir states, for example, that “Berman and colleagues found that study participants who listened to nature sounds like crickets chirping and waves crashing performed better on demanding cognitive tests than those who listed to other sounds like traffic and the clatter of a busy café. . . . .

Working Underground (03-25-20)

Dunleavy and colleagues have determined that humans find working underground a more positive experience than might have been anticipated.  Surveying people living in Singapore who worked either above or below ground the team investigated “the prevalence of psychological distress . . . over time in aboveground and underground workspaces. . . .  workers in similar aboveground and underground workspaces were followed-up in three assessments over 12 months. . . .  Perceived IEQ (air quality, temperature, noise, light) in the workplace were collected. . .

Desirable Temperatures (03-11-20)

Nakano and Tanabe studied reactions to air temperature in urban semi-outdoor environments, such as atria, terraces, and sidewalk eating areas.  They determined that “Clothing adjustments showed higher correlation with outdoor temperature, not the immediate environment. Occupants in non-HVAC spaces were more responsive to their environment. . . . The comfort zone . . . was found to be 19 - 30°C for HVAC spaces and 15 - 32°C for non-HVAC spaces."

Virtual Reality, Physical Stores (03-05-20)

Pizzi and colleagues investigated the implications of experiencing retail environments physically and virtually.  They determined that “Whereas previous research demonstrated the importance of consumers' hedonic [pleasure-related] and utilitarian shopping orientations in traditional channels, this study examines the potential of a VR store to elicit hedonism and utilitarianism. . . . . Participants were exposed to the same shelf in a VR-based and a physical store. We found . . . VR elicits both utilitarianism and hedonism. . . .

In Person and Online Stores, Experiences Linked (03-03-20)

Verhagen and teammates studied links between consumer in-store experiences and those they have online.  The investigators determined that “consumer evaluations of a firm’s online store have been found to be influenced by consumer interactions with the firm’s in‐store personnel. . . . we propose hypotheses and accordingly model in‐store personnel’s competence and friendliness as determinants of online store usefulness, online store enjoyment, and online store value. Using consumer data collected from two Dutch multichannel retailers, we test this model. . . .

Crowded, Messy Shopping (03-02-20)

Coskun, Gupta, and Burpaz studied how in-store crowds and store neatness influence shoppers’ behaviors.  They report that   “each participant in one of the four conditions was shown visuals of a store. . . . in the low crowded conditions, two people were visible in the visuals but in the high crowded condition, 14 people were visible. In the low messy condition, merchandise was organized well on the displays and racks, but in the high messy condition, merchandise was scattered. . .

Glass Stairs: Issues (02-28-20)

Glass staircases are regularly found in an assortment of environments. Kim and Steinfeld investigated the safety of winding glass staircases: “The purpose of this study was to assess the safety of a winding glass stairway by observing the behavior of stair users. . . .    Video observations were conducted in a retail store with a glass stairway (GS) and a shopping mall with a conventional stairway (CS). . . .  On the glass stairway, more users glanced down at the treads (GS: 87% vs. CS: 59%); fewer users diverted their gaze away from the stairs (GS: 54% vs.


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