Distance has consequences
What matters, when
Adding augmented reality experiences can increase sales. Tan, Chandukala, and Reddy report, in a study published in the Journal of Marketing,that “AR transforms static objects into interactive, animated three-dimensional objects, helping marketers create fresh experiences that captivate and entertain customers. . . . . AR is also an effective medium to deliver content and information to customers. . . . AR can also be used to provide in-store wayfinding and product support. . . .
Van Nes applied space syntax principles at the city level. He found that “shop owners always search for an optimal location to reach as many customers as possible. If the accessibility to this optimal location is affected by changes in a city’s road and street structure, it will affect the location pattern of shops. . . . how an inner ring road is connected to and the type of the street network it is imposed upon dictates the resulting location pattern of shops. Shops locate and relocate themselves along the most spatially-integrated streets. . .
Blut and Iyer investigated the implications of retail crowding. They determined via a meta-analysis of previously published studies that spatial crowding, which is tied to the physical features of a space, such as the space available to a person and the form of that space, degrades store evaluations while human crowding, or the perceived number of people in a store and impressions of the interactions of those people, enhances those assessments: “Managers should also examine if their retail or service setting is perceived as hedonic [pleasure-related], and whether attracting more customers
Links to temperatures and sales
Representational vs. abstract
Douce and Adams studied combined sensory experiences in retail environments. They report that their lab and field experiments indicate that “when a third high arousal cue is added sensory overload (i.e., rise in perceived arousal and decrease in perceived pleasantness) occurs under the condition that this third cue is processed by a higher sense (i.e. visual or auditory sense). Furthermore, a decrease in approach behavior and evaluations is also observed when these conditions are met. . . .
Yildirim and team assessed the implications of indoor plants in restaurants. They found using digital images that “restaurants designed with indoor plants had a more positive effect on the shopping decisions of participants than restaurants designed without indoor plants. . . . higher education graduate participants showed more positive opinions about the plant designed restaurant than secondary education graduate participants. . . .
Gonzalez, Meyer, and Toldos identified links between gender and responses to online retail displays.