Encourage Sales

Hotel Charging Stations (05-24-22)

Some hotels benefit more from installing electric vehicle charging stations that others.  Qian and Zhang share that “Using evidence from monthly revenue data of 2,774 hotels in Texas of United States (US) between 2015 and 2018, this paper quantifies the economic benefits of hotels hosting Tesla’s charging facilities and finds that nearby attractions amplify the benefits. . . . The findings reveal that upscale hotels benefit more than luxury as well as mid-price and cheaper hotels from hosting Tesla charging facilities.

Café Wall Coverings (04-26-22)

Cosgun and associates set out to learn how wall coverings influence perceptions of cafés.  They report on a virtual reality based research project: “This study aims to determine the effects of wall covering materials (wood, concrete and metal) used indoors on participants’ perceptual evaluations. . . . Cafes using light-coloured wall covering materials were perceived more favourably than cafes using dark-coloured wall covering materials, and cafes with light-coloured wooden wall coverings were considered as a warmer material (sic) than cafes using concrete and metal.”

“Humanizing” Retail Displays (04-14-22)

Research by Londono and de Maya indicates how attentive we are to human-like design elements.  The duo share that “The current research focuses on how anthropomorphizing [providing them with human characteristics] retail cues such as dump bins influences consumer behavior. . . . Using eye-tracking technology in an ecological shopping environment, we tracked shoppers' gazes through the store and analyzed their visual attention. Results show that attaching anthropomorphic forms to dump bins positively affects attitudes toward the displayed products.

Hotel Lobby Design (04-08-22)

Nanu and colleagues investigated how hotel lobby design influences opinions formed of hotels.  They report that their “study investigates preferences of millennial and non-millennial travelers towards hotel lobby design concerning style (contemporary vs. traditional) and biophilic elements [plants] (present vs. absent). This quantitative study is designed as an online, virtual, scenario-based experiment. . . . The findings of the study reveal that the lobby interior design style has a significant impact on booking intention across different generations.

Coffee Shop Design (12-31-21)

Motoki and teammates studied how coffee shop design influences the experiences of people in them.  The investigators report that “Ratings of taste expectations, likelihood of visiting, and emotions were evaluated for each of 50 coffee shop images. . . . The results demonstrate that more reddish and lighter coloured coffee shop images were associated with the expectation that the coffee shop would serve a sweeter coffee, while more greenish and darker coloured coffee shop images were associated with more sour/bitter/tastier coffee expectations as well as a higher likelihood of visiting.”

Implications of Restaurant Patron Density (12-24-21)

Kim and colleagues looked closely at how the number of humans in a restaurant influences products consumed.  They report that they studied “beverage consumption patterns in a real bar setting. Specifically, we examined (a) the effect of visual elements (i.e., consumption-inducing text messages on coasters), (b) the effect of social density, and (c) the joint effect of visual elements and social density. We manipulated coaster type (visual consumption-inducing messages either present or absent), measured social density, and collected sales data.

Carts and Sales (11-29-21)

Estes and Streicher’s work makes it clear that retail design and planning should support use of certain sorts of shopping carts.  The research duo reports that “Prior research on ergonomics indicates that standard shopping carts, which are pushed via a horizontal handlebar, are likely to activate arm extensor muscles. Prior research on arm muscle activation, in turn, suggests that arm extensor activation may elicit less purchasing than arm flexor activation. . . .

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