Encourage Sales

Motoki and co-workers analyzed the impressions created by the sound of brand names.  They learned that “Phonetic elements of brand names can convey a range of specific meanings. . . . The presence of higher-frequency sounds (front vowels, fricative, and voiceless consonants) in brand names tends to be associated with concepts linked to higher evaluation and lower potency, whereas lower-frequency sounds (back vowels, stop, and voiced consonants) tend to be more strongly associated with concepts linked to lower evaluation and higher potency.”

Erraiaa and teammates evaluated the importance of aligning scents experienced in a store with brand image.  They determined via an experiment that “when the scent is perceived as congruent with the brand image, reactions in the store are more favourable. It is not enough to use a scent that ‘smells good’ or that is congruent with other factors (e.g. sensory environment); the scent must be perceived by consumers as consistent with the brand image.

Some hotels benefit more from installing electric vehicle charging stations that others.  Qian and Zhang share that “Using evidence from monthly revenue data of 2,774 hotels in Texas of United States (US) between 2015 and 2018, this paper quantifies the economic benefits of hotels hosting Tesla’s charging facilities and finds that nearby attractions amplify the benefits. . . . The findings reveal that upscale hotels benefit more than luxury as well as mid-price and cheaper hotels from hosting Tesla charging facilities.