Meissner and colleagues studied decision-making in virtual reality environments; their findings can be applied by anyone conducting research in virtual places or developing virtual retail spaces, for example.
Cho and Suh studied the implications of use of combinations of particular colors in retail environments.
Neuroscientists have thoroughly investigated the wellbeing- and revenue-related implications of retail design choices. The products of their analyses can be applied to boost sales in reach-out-and-touch-the-merchandise stores and online.
Outcomes vary by product type
Pizzi and colleagues investigated the implications of experiencing retail environments physically and virtually.
Verhagen and teammates studied links between consumer in-store experiences and those they have online.
Coskun, Gupta, and Burpaz studied how in-store crowds and store neatness influence shoppers’ behaviors.
Mowrey, Parikh, and Gue investigated links between retail store layout and exposure to products for sale.
Scenting for appealing products