Friedenberg and colleagues thoroughly investigated how humans respond to different frieze patterns (border patterns with repeated design elements). They found via a study of the seven basic frieze types found worldwide and throughout history (presented horizontally) that “consisted of individual curved and linear motifs as well as random textures [that] Friezes that filled the entire pattern region and which contained emergent global features were preferred the most.
Krpan and van Tilburg add to our knowledge of what is perceived to be beautiful. They share that they “developed and empirically evaluated the Aesthetic Quality Model, which proposes that the link between [visual] complexity and beauty depends on another key visual property—randomness. According to the model, beauty judgements are determined by an interaction between these two properties, with more beautiful patterns featuring comparatively high complexity and low randomness.
When we look around we often see patterns—in upholstery, wall coverings, and elsewhere. The effects of visual patterns on how we think and behave have been thoroughly investigated by neuroscientists.
Moving beyond the eye of the beholder
Research by Westphal-Fitch and Fitch confirms that visual symmetry is valued by humans.
Looking at particular colors, patterns, etc., aids development.
At their last two meetings, members of the Society for Consumer Psychology have presented research on topics that designers creating many different types of spaces and products will find useful.
How does seeing patterns influence us psychologically?
What are people's responses to downward pointing triangles?
The language you speak influences how you experience the world that surrounds you.