All Whites Are Not the Same
People have different emotional responses to various white-based shades.
People have different emotional responses to various white-based shades.
We have new findings tying cues in the physical environment to particular ways of thinking
Older people and younger people don’t see color in the same way.
How does coherence among objects influences people’s psychological responses?
Cohen investigated color preferences among men and women in the United States, and his findings are consistent with prior research on favorite colors.
Research soon to be published in the Journal of Consumer Research links red and blue onscreen banners/backgrounds with specific consumer behaviors.
House Beautiful polled Americans to learn more about their favorite colors for spaces.
Are there naturally occurring relationships between particular shapes and colors?
Insights on the links between spoken language and experience of the physical world.
Color-related research continues to produce findings useful to designers selecting hues, saturations, and color brightness levels to encourage particular psychological effects.