Color

Research continues into how languages communicate information about colors seen.  Malik-Moraleda, Mahowald, and Conway learned that “Languages spoken in industrialized nations such as the United States, for example, tend to have about a dozen basic color terms, while languages spoken by more isolated populations often have fewer. . . .

Zillow shares information on links between front door colors and home sales.  During the reported study actual and potential home buyers answered survey questions: “Homes with a front door painted slate blue — a chalky light blue-gray color – received the top overall scores. Actual and prospective buyers were more likely to want to purchase the home and, on average, would be willing to offer an estimated $1,537 more. . .

Pichierri and Pino link product color to how eco-friendly that product is perceived to be.  The research duo report that “Color saturation—the color's purity and intensity (also known as vividness)—is a visual feature that has been under-investigated in the context of green marketing. . . . we performed five experimental studies to confirm that consumers tend to unconsciously associate low color saturation with a product's “gentler” impact on the environment. This perception of eco-friendliness, in turn, increases their trust in the product maker's greenness.