Research continues into how languages communicate information about colors seen. Malik-Moraleda, Mahowald, and Conway learned that “Languages spoken in industrialized nations such as the United States, for example, tend to have about a dozen basic color terms, while languages spoken by more isolated populations often have fewer. . . .
Shades to get the job done, whatever the goal
Why blue? When blue?
Guiding minds to desired destinations
Extraversion, introversion, and chroma
Zillow shares information on links between front door colors and home sales. During the reported study actual and potential home buyers answered survey questions: “Homes with a front door painted slate blue — a chalky light blue-gray color – received the top overall scores. Actual and prospective buyers were more likely to want to purchase the home and, on average, would be willing to offer an estimated $1,537 more. . .
Pichierri and Pino link product color to how eco-friendly that product is perceived to be. The research duo report that “Color saturation—the color's purity and intensity (also known as vividness)—is a visual feature that has been under-investigated in the context of green marketing. . . . we performed five experimental studies to confirm that consumers tend to unconsciously associate low color saturation with a product's “gentler” impact on the environment. This perception of eco-friendliness, in turn, increases their trust in the product maker's greenness.
Naturalness prevails, again
What have neuroscientists learned about how humans experience surface colors that we all need to know? How can color support achieving design objectives while boosting human physical and mental health, welfare, and cognitive performance?