Schloss and Palmer investigated why people tend to prefer particular colors. Their findings align with common sense: “There are well-known and extensive differences in color preferences between individuals . . . there are also within-individual differences from one time to another. . . . they have the same underlying cause: people’s . . . experiences with color-associated objects and events. . . . preference for a given color is determined by the combined valence (liking/disliking) of all objects and events associated with that color.”
Skelton and her colleagues thoroughly investigated how babies (4 to 6 month olds) experience colors. They determined that “infants have color categories for red, yellow, green, blue, and purple. We show that infants’ categorical distinctions align strikingly with those that are commonly made in the world’s different color lexicons [systems/dictionaries]. . . .
Harris Poll, on behalf of Sherwin-Williams, conducted the National Painting Week Color Psychology Study, collecting information from 2,201people over age 18 via an online survey. Among the interesting findings: “62 percent of Americans select[ed] blue as one of the colors they like most. The strong preference for blue is consistent across genders, regions and age. Many Americans also said they associate blue with calmness (45 percent). . . .The color black is the second-most popular color (32 percent), followed by red (31 percent). . . .
Think that the ways that cultures discuss colors don’t change or that all cultures speak about the color spectrum in the same way? Think again. An article in the Journal of Vision, reports that an analysis of color terms used by modern Japanese speakers determined that they utilized “the 11 basic color categories common to most modern industrialized cultures (red, green, blue, yellow, purple, pink, brown, orange, white, gray and black). . . .
Research by Choi and her team indicates that a lot of walls in video conference centers and other locations should be painted warm colors. As they detail, their data, collected in the US and South Korea, indicates that “an anonymous person against a warm color background (vs. neutral and cold color background) is perceived to be one with warmer personality.” In addition, “nurses’ perception of warmth from a hospital’s ambient color affects their favorable judgment of the hospital and intention to take on an extra role.”
Color saturation influences perceptions
Responses to shapes and colors are related
Research by Sunaga, Park, and Spence confirms that, all else being equal, things that are painted
Straightforward ways to support vision diversity
Interesting overview of the technical aspects of color vision