Color

Why blue? When blue?

Guiding minds to desired destinations

Extraversion, introversion, and chroma

Zillow shares information on links between front door colors and home sales.

Pichierri and Pino link product color to how eco-friendly that product is perceived to be. 

Naturalness prevails, again

Preferred sets 

What have neuroscientists learned about how humans experience surface colors that we all need to know?  How can color support achieving design objectives while boosting human physical and mental health, welfare, and cognitive performance?

Bengart and Vogt evaluated how the colors used to present options influence choices made. 

Transparent, translucent, opaque shades