Zillow shares information on links between front door colors and home sales. During the reported study actual and potential home buyers answered survey questions: “Homes with a front door painted slate blue — a chalky light blue-gray color – received the top overall scores. Actual and prospective buyers were more likely to want to purchase the home and, on average, would be willing to offer an estimated $1,537 more. . .
Pichierri and Pino link product color to how eco-friendly that product is perceived to be.
Naturalness prevails, again
What have neuroscientists learned about how humans experience surface colors that we all need to know? How can color support achieving design objectives while boosting human physical and mental health, welfare, and cognitive performance?
Bengart and Vogt evaluated how the colors used to present options influence choices made.
Transparent, translucent, opaque shades
Annette and Stafford enrich our knowledge of how surface colors influence perceived tastes.
Sibrel and colleagues investigated how color influences perceptions of quantity.
Chen and Cabrera set out to better understand how color influences experiences in concert halls using virtual reality depictions of concert halls; select surfaces were one color or another, depending on the test condition.