Color

Recently completed research indicates that there may be good reasons we talk about colors in the ways we do. 

Kim and colleagues investigated how people who are blind think about color. 

Jeon, Han, and Namstudied how preferences for particular color vary. 

Surface color options are frequently discussed (and regularly hotly debated). Neuroscientists have extensively investigated how colors viewed influence what people think and do and their research findings can be applied to develop situations in which humans excel, their wellbeing is elevated, and comfort prevails.
 

Chinazzo and colleagues confirm links previously noted between colors seen and perceived temperature. 

Researchers have assessed bird photos, looking for clues about preferred images and report that people prefer birds that are blue, just as they prefer blue in other contexts. 

Bazley, Cronqvist, and Mormann’s recent research provides additional evidence that the color red should be used cautiously.

Effects on behavior

Pontes and Williams found that seeing the color red influences gambling behavior. 

Rosenthal and colleagues studied how color is experienced in the brain.