Art

Bhattacharjee and Pal studied the implications of spotlighting paintings in dimly lit rooms with light of different colors.  They determined that “the appearance of paintings changes due to different CCTs [correlated color temperatures] of LEDs having the same illuminance.

Siri and colleagues investigated whether the format of a piece of visual art influences how it is perceived by viewers.  The team had people look at abstract works of art, without knowing if the piece they were looking at was an original or a digital reproduction of that original. The researchers collected physiological data related to participant energy level and “participants provided behavioral ratings of color intensity, emotional intensity, aesthetic evaluation, perceived movement, and desire to touch the works of art. . . .

Roose and colleagues studied how the position of horizons in images influence thought processes.  They report that “when consumers adopt an abstract processing style (broad perspective), they attach more weight to the advantages of a remote situation . . . and they exhibit increased moral behavior . . . and willingness to pay. . . .

Schepman and Rodway evaluated meanings attributed to abstract and representational art.  Working with adults who were not art experts, they found that meanings attributed to artworks “were shared to a somewhat greater extent for representational art but that meanings for abstract artworks were also shared above baseline. . . . analyses . . . showed core shared meanings for both art types, derived from literal and metaphoric interpretations of visual elements. The findings support the view that representational art elicits higher levels of shared meaning than abstract art.”