Labels influence viewing experience
A scholarly review of how emotions, art, and real world experiences are linked
Nielsen and Mullins collected information from hospitalized patients about their preferences for art in healthcare facilities. The team found that “the presence of coloured visual art in hospitals contributes to health outcomes by improving patients’ wellbeing and satisfaction. . . . . Overall, patients preferred art in brighter colours. . . . patients experienced more positive memories and emotions if they perceived the colours of the art as brighter. . . .
Nielsen and her team investigated the sorts of art preferred by hospital patients. They determined that patients “primarily ranked items to favor figurative art painted in light colors.”
Stine Nielsen, Michael Mullins, Lars Fich, and Kirsten Roessler. 2017. “The Significance of Certain Elements in Art for Patients’ Experience and Use.” Visual Anthropology, vol. 30, no. 4, pp. 310-327.
Go big and high or small and low
Gaze direction in portraits key
Kim and Kim thoroughly researched how seeing art influences decisions made. They found that “artistic cues [seeing art, paintings by Maritt and Kandinsky] lead participants to . . . . [make] prosocial choice[s]. . . . The central idea of this research is that artistic cues . . . influence consumers’ choice, specifically by promoting acceptance of prosocial appeal over proself appeal.” Prosocial behaviors are things we voluntarily do that benefit others, such as making charitable donations and recycling.
The images that people see as they work, heal, study, and, in general, live their lives, have a s
Bubic and colleagues found that knowing the name of a painting influences responses to it.
Choosing the right image makes a significant difference