Art

Nielsen and Mullins collected information from hospitalized patients about their preferences for art in healthcare facilities.  The team found that “the presence of coloured visual art in hospitals contributes to health outcomes by improving patients’ wellbeing and satisfaction. . . . . Overall, patients preferred art in brighter colours. . . .  patients experienced more positive memories and emotions if they perceived the colours of the art as brighter. . . .

Kim and Kim thoroughly researched how seeing art influences decisions made.  They found that “artistic cues [seeing art, paintings by Maritt and Kandinsky] lead participants to . . . . [make] prosocial choice[s].  . . . The central idea of this research is that artistic cues . . . influence consumers’ choice, specifically by promoting acceptance of prosocial appeal over proself appeal.”  Prosocial behaviors are things we voluntarily do that benefit others, such as making charitable donations and recycling.