Genders

Researchers have identified fundamental differences in how men and women experience space.  Wood and Jones report in a study published in Nature Human Behaviour “that the increasingly gendered division of labor in human societies during the past 2.5 million years dramatically shaped how our species uses space, and possibly how we think about it.  Underlying these conclusions is a huge and detailed trove of travel data revealing stark differences in the ways men and women among the nomadic Hadza people of Tanzania use space.

Gonzalez, Meyer, and Toldos identified links between gender and responses to online retail displays; it is possible that their findings can also be applied in other contexts.  The research trio report that their “study suggests a potential influence of rich contextual product displays, relative to plain white backgrounds. The results of five studies reveal that the product usage context influences purchase intentions among female customers. Women and men differ in their decision-making processes and evaluate different attributes and benefits prior to purchase.