Mood Congruent Choices (10-26-09)
Space design can very effectively generate particular moods.
Space design can very effectively generate particular moods.
The Cornell Intypes (Interior Archetypes) Research and Training Project is working to systematize the way people talk about interior design.
When people shift their gaze in a particular direction, their perception of time is altered – a fact that can be usefully applied by designers creating spaces such as retail cash wraps where people will likely need to wait for service.
Shopper density and store wayfinding influence consumer behavior.
When we’re in a space with more consumers or that has physically narrower aisles (i.e., a more cramped store layout), we change our purchase behaviors.
The number of shoppers that we perceive around us influences our shopping behavior.
The way in which we are moving influences how our brain is functioning – and applying what is known about the relationship between movement and thought poses interesting challenges for designers
Researchers have been investigating the influence of music on shoppers for years.
Retail design can influence the ease with which customers can touch store merchandise.
Knutson and her colleagues have identified the four components of consumers’ retail experiences and determined their relative importance to purchasers.