Factors Influencing Restaurant Experience (8-10-07)
The physical environment and employee behavior both influence patron experience in table-service restaurants.
The physical environment and employee behavior both influence patron experience in table-service restaurants.
Patrons in a pizzeria spent significantly more money (20% more) when the air in the restaurant was infused with a lavender scent than when it was not scented with lavender.
Why go to the mall? Two articles examine shopper motivation and how shoppers' mall memories and preferences affect shopping behavior.
Playing classical music in a restaurant increases diner spending.
Increasingly, retailers are using the same firms to design their physical and virtual environments, to ensure a consistent approach to the consumer for each marketing channel. The articles cited on consumer behavior are all interesting and valuable resources for designers or consultants involved with e-commerce web sites.