Hunter and colleagues studied how neighborhood design influences resident actions. They report that “Parents . . . with preschoolers . . . living in Edmonton, Canada were recruited from each of Edmonton’s council wards. Parents reported demographic information and the importance of several neighborhood features (destinations, design, social, safety, esthetics) for their child’s active play, their own active recreation, and their coactivity. . . . The majority of parents reported that 23 of the 32 neighborhood features were perceived as being relevant for all activity domains.
Steele and Rash evaluated how use of the color red on dishes influences eating. They report that that two previously published “articles hypothesized that exposure to the color red would induce a state of avoidance motivation and reported that snack food consumption was decreased when the food was served on red plates, relative to white and blue plates. The current experiment combined their procedures and approximately tripled their group sizes. Participants were provided with pretzels on red, white, or blue plates in a mock sensory analysis task.
Berger, Rocklage, and Packard studied the implications of communicating in different ways; their findings are broadly useful, for example, to people doing programming research. The researchers report that “Consumers often communicate their attitudes and opinions with others, and such word of mouth has an important impact on what others think, buy, and do. . . .
Chang and Kim studied how different sorts of background music in movies influences the thoughts of audience members. They report that “Films in general, and background music in particular, have the capacity to create positive emotional responses with consumers. While the study centers on social enterprises, as prosocial marketing becomes increasingly important to mainstream companies, the implications of our findings can be more broadly relevant to the latter, especially those that communicate via a film. Through two experiments, this study tests whether the valence (inspiring vs.
Motoki and teammates studied how coffee shop design influences the experiences of people in them. The investigators report that “Ratings of taste expectations, likelihood of visiting, and emotions were evaluated for each of 50 coffee shop images. . . . The results demonstrate that more reddish and lighter coloured coffee shop images were associated with the expectation that the coffee shop would serve a sweeter coffee, while more greenish and darker coloured coffee shop images were associated with more sour/bitter/tastier coffee expectations as well as a higher likelihood of visiting.”
Walsh, Gorman, and Salmond assessed the inside of International Space Station and their methodology, reported in this free-to-all article, can also be applied in terrestrial environments. The trio report that they “offer an archaeological analysis of the visual display of ‘space heroes’ and Orthodox icons in the Russian Zvezda module of the International Space Station (ISS). . . . we use historic imagery from NASA archives to track the changing presence of 78 different items in a single zone.
How do virtual reality experiences stack up against those in the real world? Jin and colleagues report that they “investigated how participant perceptions of a single interior environment varied among a real-world space (R) and two surrogate VR spaces (one made with 360° spherical photography and one made with 360° spherical digital rendering). A total of 42 undergraduate, interior design students were randomly assigned to one of two experiments, resulting in two groups of 21 students.
Research completed by Roghanizad and Bohns confirms the value of face-to-face communication in particular situations. Roghanizad and Bohns report that “Research has found that people are much more likely to agree to help requests made in-person than those made via text-based media, but that help-seekers underestimate the relative advantage of asking for help face-to-face.
Kim and colleagues looked closely at how the number of humans in a restaurant influences products consumed. They report that they studied “beverage consumption patterns in a real bar setting. Specifically, we examined (a) the effect of visual elements (i.e., consumption-inducing text messages on coasters), (b) the effect of social density, and (c) the joint effect of visual elements and social density. We manipulated coaster type (visual consumption-inducing messages either present or absent), measured social density, and collected sales data.
A Batool-lead team confirms that people prefer natural views. They report that “When looking out of a window, natural views are usually associated with restorative qualities and are given a higher preference than urban scenes. Previous research has shown that gaze behaviour might differ based on the natural or urban content of views. A lower number of fixations has been associated with the aesthetic evaluation of natural scenes while, when looking at an urban environment, a high preference has been correlated with more exploratory gaze behaviours. . . .