Appealing Photos of Food (08-05-22)
Researchers investigated how the properties of food photos influence expectations of how the food shown will taste. Liu and teammates determined, via a study published in the Journal of Business Research, that “Photos high in color saturation make food look fresher and tastier to viewers, which increases their willingness to order the menu items. . . . Color saturation refers to the intensity of the color in the image – the vividness and richness of the reds and greens and blues. . . .