A research team lead by Marschallek studied links between the personality factor need for uniqueness and visual aesthetic sensitivity. The investigators asked study “participants to complete the German adaptation of the Need for Uniqueness scale (NfU-G) and the Visual Aesthetic Sensitivity Test (VAST)—including the VAST-Revised (VAST-R). The NfU-G measures the need to set oneself apart from others, whereas the VAST(-R) tests the ability to identify the objective aesthetic goodness of a figural composition. . . .
Park and Evans assessed the current relevance of Lynch’s work. They share that “Kevin Lynch’s The Image of the City (1960) identified five physical elements—path, edge, district, node, and landmark—that are the building blocks of place. Both the physical and sociocultural function of these elements, along with their locations, affects how we comprehend (legibility) and generate meaning of place (imageability). . . . dependence on LBS [location-based services, online applications that reflect users’ geographic locations and include navigation apps . . local weather functions. . .
Gold and colleagues establish that with music, as with other sensory stimuli, sometimes not straying too far from expectations is best. The researchers found that “as music manipulates patterns of melody, rhythm, and more, it proficiently exploits our expectations. Given the importance of anticipating and adapting to our ever-changing environments, making and evaluating uncertain predictions can have strong emotional effects.
Roose and colleagues studied how the position of horizons in images influence thought processes. They report that “when consumers adopt an abstract processing style (broad perspective), they attach more weight to the advantages of a remote situation . . . and they exhibit increased moral behavior . . . and willingness to pay. . . .
Trujillo and Howley looked at relationships between climate and crime levels; their findings indicate the importance of Crime Prevention Through Environmental Design (CPTED) in Torrid Zones and of tailoring CPTED features to an area. The research team “investigates the relationship between weather and crime in Barranquilla, Colombia, a city in the Torrid Zone, which in contrast to more commonly studied temperate zones is hot and humid year-round.
Vallen and colleagues have noted an interesting relationship between consumer physical forms and recommendations made to them; future studies that indicate if their findings can be applied in other contexts will be useful. The Vallen-lead team found that “This research demonstrates that a consumer's physical appearance—and, more specifically, his or her body size—predictably influences the product(s) that the consumeris recommended. Four studies conducted in both field and lab settings show that agents more frequently recommend round (vs.
Botner, Mishra, and Mishra link various types of sounds, when used in names, to perception of risk. The team found that “For decisions involving greater risk and reward for the consumer, marketing decision- makers may benefit from using more volatile names. That is, a risky financial portfolio targeting adventurous investors that seek high risk and reward could use a volatile name.
As gift giving season approaches, it’s useful to keep top-of-mind the findings of a Rixom-lead team and interesting to consider how their work might be applied in other contexts. The researchers report that “when recipients open a gift from a friend, they like it less when the giver has wrapped it neatly as opposed to sloppily. . .
Stancato and Keltner have identified additional implications of feeling awed. They share that “Guided by prior work documenting that awe promotes humility, increases perceptions of uncertainty, and diminishes personal concerns . . . we tested the hypothesis that awe results in reduced conviction about one’s ideological attitudes. . . . participants induced to experience awe, relative to those feeling amusement or in a neutral control condition, expressed less conviction regarding their attitudes toward capital punishment. . . .
Park and Hadi evaluated links between cool temperatures and perceptions of luxury. They determined that “physical cold can indeed increase consumers’ perceptions of a product's status signaling and luxuriousness.