Foster Creativity

Research indicates that co-working spaces may not support new businesses’ creativity long term.  Haefliger and Yacoub determined (via a study published in Organization) that “Co-working spaces can limit the creativity and innovation of new businesses. . . . These shared spaces . . . may offer initial opportunities to collaborate but, before long, they ultimately inhibit the emergence of collaborative practices. . . .

New research confirms the value of listening to natural soundscapes.  In a recent study “EEG and Heart Rate data were recorded from 10 participants within an [real-world] office in London.  Each participant listened to a Moodsonic Soundscape (lapping lake waves) . . . and typical office sounds while they performed a series of tasks; Stroop Test (cognition), Alternative Uses Test (creativity).  . . . Comparative measures were taken from the typical office sounds and Moodsonic soundscape conditions to compare states of relaxation, engagement, creativity and speed of correct completion.