Enhance Experience

Yes, Nudge (01-12-22)

Researchers confirmed that nudges, including design-based nudges, can influence behavior in intended ways.  A team lead by Mertens determined via a meta-analysis that  By making small changes in our environment, these interventions [nudges] aim to encourage changes in our behaviour, while preserving our freedom of choice. From adding informative labels to reorganising the food offer in a cafeteria, the overall effectiveness of these interventions has now been demonstrated by a scientific team from the University of Geneva (UNIGE).

William H. Whyte Bio (01-10-22)

The groundbreaking urban research of William H. is reported in American Urbanist:  How William H. Whyte’s Unconventional Wisdom Reshaped Public Life, by Richard Rein.  The text not only reviews Whyte’s process but also conclusions drawn from data collected.

Richard Rein. 2022.  American Urbanist:  How William H. Whyte’s Unconventional Wisdom Reshaped Public Life.  Island Press, Washington, DC.

Behavioral Implications of Neighborhood Design (01-07-22)

Hunter and colleagues studied how neighborhood design influences resident actions.  They report that “Parents . . . with preschoolers . . . living in Edmonton, Canada were recruited from each of Edmonton’s council wards. Parents reported demographic information and the importance of several neighborhood features (destinations, design, social, safety, esthetics) for their child’s active play, their own active recreation, and their coactivity. . . . The majority of parents reported that 23 of the 32 neighborhood features were perceived as being relevant for all activity domains.

Music, Thinking Links (01-04-22)

Chang and Kim studied how different sorts of background music in movies influences the thoughts of audience members.  They report that “Films in general, and background music in particular, have the capacity to create positive emotional responses with consumers. While the study centers on social enterprises, as prosocial marketing becomes increasingly important to mainstream companies, the implications of our findings can be more broadly relevant to the latter, especially those that communicate via a film. Through two experiments, this study tests whether the valence (inspiring vs.

Coffee Shop Design (12-31-21)

Motoki and teammates studied how coffee shop design influences the experiences of people in them.  The investigators report that “Ratings of taste expectations, likelihood of visiting, and emotions were evaluated for each of 50 coffee shop images. . . . The results demonstrate that more reddish and lighter coloured coffee shop images were associated with the expectation that the coffee shop would serve a sweeter coffee, while more greenish and darker coloured coffee shop images were associated with more sour/bitter/tastier coffee expectations as well as a higher likelihood of visiting.”

Designing for Employee Performance (12-15-21)

Johnson, Zimmermann, and Bird investigated links between workplace design and employee performance via data collected at Microsoft using surveys and interviews.  They identified “factors that were considered as important for work environments: personalization, social norms and signals, room composition and atmosphere, work-related environment affordances, work area and furniture, and productivity strategies.

ABW Case Study (12-14-21)

Schetter’s Master’s Thesis reports on the case study of a relocation to an activity-based workplace.  Schetter reports that she “investigated the perception of employees at one small tech company in the Midwest area of the United States. . . . The office environment experiences were compared with a follow-up assessment of their current remote working conditions resulting from the COVID-19 pandemic. . . . seven characteristics [were considered]: the amount of space, proximity to colleagues, Indoor Environmental/Air Quality, choices of spaces, quality of the workspace, light, and furniture.

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