Ease Wayfinding

Moving people, literally, with light

Laski and colleagues wanted to know more about how dynamic retail lighting could influence shopping behavior. 

Finding our way from one place to another can be a pleasant, upbeat experience, or not.  Cognitive and other scientists have comprehensively investigated how architecture, interior design, and signage can support agreeable, low stress journeys to our intended destinations.
 

Meneghetti lead a team that tied wayfinding strategies to personality; these findings are especially useful when the personality profile of probable space users is available. 

Crede and team evaluated how effective different sorts of landmarks are at helping people find their way through a space. 

Park and Evans assessed the current relevance of Lynch’s work.

Li and colleagues investigated how crowding at malls influences routes travelled.

New evidence confirms that increasing use of GPS has implications for wayfinding systems/tools.

Expectations inform navigating

Finding our way from one place to another can be a physical and mental challenge.  Cognitive scientists have extensively researched how architecture, interior design, and signage can support pleasant journeys toward our intended destinations.