Design Preferences

Places for Drinking Cocktails (05-19-20)

Pierguidi and colleagues investigated differences in the environments in which people may prefer to drink cocktails;  their findings are relevant to the design of any spaces where alcohol may be consumed.   The team determined that thematic clusters [of study participants] were identified. . . . Theme 1: RELAX: this cluster focuses on an experience of relaxation, comfort (with the characteristic lemmas: /not too noisy/, /nicely/, /suffuse light/, /intimate/) and on the social dimension (/chatting/).

Image Preferences (05-14-20)

Redies and colleagues studied the qualities of images to learn which ones are most likely to be present in preferred images.  They determined that “more saturated colors, correlates with positive ratings for valence [which ranged from pleasant to unpleasant]. . . . we obtained evidence from non-linear and linear analyses that affective pictures evoke emotions not only by what they show, but they also differ by how they show.”  

Responses to Water Sounds (12-04-19)

Paton and colleagues investigated human responses to sounds that water can make.  They report that “16 water sounds, with very different acoustic characteristics in the number of harmonics, fundamental frequencies, spectral information and fractal dimension (=complexity), were sampled. . . .  Relationships between sound parameters and comfort responses show that information related to harmonics is behind the preferences. . . . we demonstrated that fountains with large waterfalls or jets, produce a marked acoustic aversion to humans.

Order and Complexity and Preference (11-15-19)

Van Geert and Wagemans researched how image order and complexity are related to preference for images. They “explored which factors might contribute to aesthetic preferences for . . . images of a set of objects, or parts of objects, organized in a neatly or tidy way. . . Images high in order and high in complexity were perceived as more fascinating, whereas images high in order but low in complexity were perceived as more soothing. . . . In general, images of neatly organized compositions were perceived as pleasant to look at. . . .


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