Design Preferences

Places for Drinking Cocktails (05-19-20)

Pierguidi and colleagues investigated differences in the environments in which people may prefer to drink cocktails;  their findings are relevant to the design of any spaces where alcohol may be consumed.   The team determined that thematic clusters [of study participants] were identified. . . . Theme 1: RELAX: this cluster focuses on an experience of relaxation, comfort (with the characteristic lemmas: /not too noisy/, /nicely/, /suffuse light/, /intimate/) and on the social dimension (/chatting/).

Image Preferences (05-14-20)

Redies and colleagues studied the qualities of images to learn which ones are most likely to be present in preferred images.  They determined that “more saturated colors, correlates with positive ratings for valence [which ranged from pleasant to unpleasant]. . . . we obtained evidence from non-linear and linear analyses that affective pictures evoke emotions not only by what they show, but they also differ by how they show.”  


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