Personality and Color Preferences (05-02-18)

Pazda and Thorstenson studied the colors preferred by extraverts and introverts. They found that when they changed “chroma [saturation] . . . while holding hue and lightness constant. . . . that extraversion was positively associated with a preference for high-chroma colors, but not low-chroma colors [people who were more extraverted had a higher preference for more saturated colors].”

Adam Pazda, and Christopher Thorstenson.  2018.  “Extraversion Predicts a Preference for High-Chroma Colors.”  Personality and Individual Differences, vol. 127, pp. 133-138, http://dx.doi.org/10.1016/j.paid.2018.01.028