Ownership Implications (02-10-21)

Researchers link feelings of ownership to greater likelihood of helping others.  Jami, Kouchaki, and Gino knew “from previous studies that touching an object increases psychological ownership. . . . Like touch, customization had been shown in previous studies to engender a sense of ownership. . . .  participants [in the Jami, Kouchaki, and Gino study] whose sense of ownership had been activated were more generous than those in the control group. . . . [however] ‘if we think about their [the things we own’s] negative features, we do not see a boost in self-esteem, and as a result, we don’t see a boost in prosocial behavior’ [quote attributed to Jami].. . . Allowing for customization of a service—like selecting from an array of pillows and bedding in a hotel room or seating styles in a movie theater—could activate a consumer’s sense of ownership over a place or experience, and might yield positive effects for everyone, Jami suggests.”  Customization, as discussed here, is consistent with environmental control.

Susie Allen. 2021.  “A Surprising Benefit of Feeling Ownership Over Your Possessions.” Press release, Kellogg School of Management at Northwestern University, https://insight.kellogg.northwestern.edu/article/ownership-self-esteem-p...