Influences on Color Perceptions (07-16-19)

Forder and Lupyan studied perception of colors.  They report that “simply hearing color words enhances categorical color perception, improving people’s accuracy in discriminating between simultaneously presented colors in an untimed task. Immediately after hearing a color word participants were better able to distinguish between colors from the named category and colors from nearby categories. Discrimination between typical and atypical category members was also enhanced. Verbal cues slightly decreased discrimination accuracy between two typical shades of the named color. . . . The finding that color words strongly affect color discrimination accuracy suggests that categorical color perception may be caused by color representations being augmented in-the-moment by language.”

Lewis Forder and Gary Lupyan.  2019. “Hearing Words Changes Color Perception: Facilitation of Color Discrimination by Verbal and Visual Cues.”  Journal of Experimental Psychology: General, vol. 148, no. 7, pp. 1105-1123,