Impressions of Travel Destinations (05-04-22)

Kah and teammates gathered information that can be immediately applied by people in the travel industry, among others.  They report that “Every destination needs to create a unique identity to sustain competition. . . . two single senses including vision and touch are most positively associated with all types of travel destination identity. . . . when combining the senses, the vision and smell are the most effective to create a travel destination identity rather [sic] combinations of vision and touch, which are effective senses when acting individually.”

Junghye Kah, Hye Shin, and Seong-Hoon Lee. 2022. “Traveler Sensoryscape Experiences and the Formation of Destination Identity.”  Tourism Geographies, vol. 24, no. 2-3, pp. 475-494, https://doi.org/10.1080/14616688.2020.1765015