Consumer Minimalism (06-08-21)

Wilson and Bellezza investigated consumer minimalism.  They share that “Minimalism in consumption can be expressed in various forms, such as monochromatic home design, wardrobe capsules, tiny home living, and decluttering. . . . Three distinct dimensions of consumer minimalism are identified: number of possessions (reflecting the ownership of few possessions), sparse aesthetic (reflecting the preference for simple and uncomplicated designs), and mindfully curated consumption (reflecting the thoughtful selection of possessions).”

Anne Wilson and Silvia Bellezza.  “Consumer Minimalism.”  Journal of Consumer Research, in press, https://doi.org/10.1093/jcr/ucab038