Choices depend on what we think about ourselves
Research Design Connections
People on urban streets can feel secure, even at night
Labels influence viewing experience
Options have psychological value
New and useful insights on a well-researched topic
A scholarly review of how emotions, art, and real world experiences are linked
Can the number of beats per minute (i.e., the tempo) of music being played influence perceptions of crowding in stores? A research team lead by Knoferle has found that it does: “In non-hedonic [not pleasure focused] settings such as retail stores, high perceived crowding has primarily been associated with negative outcomes such as stress, negative feelings, reduced feelings of control, and reduced spending. . . . Yet, from a shop owner’s perspective, social density [the number of people in an area] is desirable, as more customers typically lead to more sales.. . .
Sevilla and Townsend investigated links between retail sales and “’product-to-space ratio’ - how much [retail] space is dedicated to the presentation of each item.” The researchers report that they “demonstrate that retailers that allocate more space to the presentation of an assortment benefit from positive effects on product valuation, purchase, and even perceived product experience (taste).”
Chung and Johar investigated links between feeling ownership of an object and performance of object-related tasks. They report that “Possessions define who we are (Belk, 1988). . . .Research has found that consumers perceive themselves to possess the same traits as products they feel ownership over (McCracken, 1986) and exhibit product-consistent behaviors (Gino, Norton, & Ariely, 2010). . . .
Users and potential users of spaces/objects are often asked to take photos in design-relevant situations and to answer questions about their experiences in the photo’ed scenes. Research completed by Barasch and her colleagues should inform the analysis of data collected in this way: “In two field and four lab experiments, we find that taking photos can actually heighten engagement in experiences, which for positive experiences results in increased enjoyment. This is the case even when an experience is visually homogenous, and is not affected by the number of photos taken.