What aspects of coworking sites do users prioritize? Johansson and colleagues report that “coworking space providers should first make sure their members are provided with an infrastructure that enables smooth and undisrupted work and conversations that do not disturb other coworkers. These are unspoken needs, but they must never be overlooked, since failing to meet these needs might lead to a loss of customers. However, it is important to remember not to overdeliver in these aspects; when a satisfactory level of provision is reached, improvement efforts are more effectively turned towards the spoken needs, such as making the members feel prioritized and welcomed. To delight the members, the coworking space provider is encouraged to develop avenues for reciprocal learning, sharing business and collaboration leads as well as ways to increase or sustain a healthy lifestyle.”
Erik Johansson, Erik Radman, Hendry Raharjo, and Petra Bosch-Sijtsema. “Identifying and Prioritizing Coworking Member Needs.” Journal of Corporate Real Estate, in press, https://doi.org/10.1108/JCRE-06-2022-0020