Aligning design with national culture makes it more likely that users will experience the mental and physical conditions that optimize their wellbeing and performance.
Research in cognitive science shows clear links between particular concrete, physical experiences and higher-level mental concepts.
What can designers do to make it less likely that crowding and interpersonal distances are an issue? And the answer to this question isn’t simply to build larger spaces.
Awe is a powerful force, one that designers should employ with care.