Insights on Store Design from Wharton (03-11-15)
Professors at Wharton report that physical stores have advantages that electronic ones do not; savvy designers will create spaces that support these benefits.
Professors at Wharton report that physical stores have advantages that electronic ones do not; savvy designers will create spaces that support these benefits.
Insightful new research on how scenting influences selling
Debenedetti and colleagues researched emotional bonds people form to specific commercial spaces.
Remodeling influence sales - learning more
Detelina Marinova and Donald Lund investigated the most effective resource allocation for online and physical retail channels.
Scents are powerful
Tactile experiences drive perceptions
Design can make it more or less likely that people feel nostalgic, which has retail sales implications.
Review of optimal retail design practices
Researchers at Concordia University investigated one way that scents in a retail space can influence customer comfort.