Foster Creativity

Visual Distractions and Insights (10-30-15)

Recently completed research by Salvi, Bricolo, Franconeri, Kounios, and Beeman links eliminating visual distractions and searching for insightful solutions to problems.  The researchers found that study “participants blinked more frequently and for a longer total duration prior to problems that they solved by insight rather than by analysis.”  This finding is consistent with carefully monitoring the visual complexity of spaces where insightful/creative thinking is encouraged, and keeping it to a moderate level.  It also supports incorporating blank walls and similar areas in these sorts of

Light Color and Thinking (09-15-15)

Weitbrecht and colleagues confirmed the differential implications of experiencing warm or cool light.  Concentration and creativity were tested under three colors of light (3000K [warmer], 4500K, 6000K [cooler]) at the relatively high intensity of 1000 lux.  The researchers determined that “creativity was better under warm light (3000 K) than under colder light (4500 K, 6000 K). Concentration was best under cold light (6000 K).”

Feeling Nostalgic and Creativity (06-04-15)

When humans feel nostalgic, they’re apt to think more creatively.  Nostalgia can be induced, to some extent, through cues included in environments, such as photographs of times past.  Van Tilburg and his team, via methodologies used, eliminated good moods as an explanation for the effect of nostalgia on creativity found.

Wijnand van Tilburg, Constantine Sedikides, and Tim Wilschut.  2015.  “The Mnemonic Muse:  Nostalgia Fosters Creativity Through Openness to Experience.”  Journal of Experimental Social Psychology, vol. 59, pp. 1-7.


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